The online advertising market in Romania continues to grow in 2019, after in 2018 the revenues were estimated at over EUR 50 million. The programmatic marketing remains the biggest global trend in the digital media buying. For Romania it is estimated that 55 percent of the revenues from the online advertising will be from programmatic in 2023 (Statista).
With over 10 years of experience in marketing and communication campaigns, the agency Perceptum enters in force on the programmatic marketing market and announces the partnership with Eiko Digital, the pan-regional leader in programmatic media buying, with a presence in 10 countries.
The key word in any successful campaign has become, without a doubt, the customization. The segmentation of the audiences needs to be an essential stage and the advertising content must be adapted in real time to the interests and the profiles of each type of audience. Perceptum is an agency focused on innovation. We brought in Romania,during the years, one of the most successful marketing tools, such as Gravity Lifter or DreamOC, hi tech internationally multi-awarded displays. Now we believe that is the time for ad tech programmatic. Therefore, we entered in partnership with the best. Eikon Media come alongside us, in Romania, with a world class experience in programmatic marketing and I am convinced that together we will bring a plus value for the marketing and advertising campaigns,” said Raluca Ghilea, Owner Perceptum.
Through the new strategic partnership, Perceptum proposes itself to maximize the coefficient of Return-On-Media of the marketing campaigns and to contribute, at the same time, at the rising of the programmatic marketing awareness on the Romanian market. Among the services that will be offered are especially display, video, mobile, native solutions and Social Media, for the maximization of the reach and the predictive optimization based on data and on contextual targeting with a never been seen accuracy. The revolutionary media buying platform of Eikon Digital is permanently optimizing the solutions offered based on the results analyzed in real time. Therefore, there are delivered lead generating campaigns with a high rate of conversion.
Eikon is a media buying company found in the avant-garde of the programmatic marketing and innovates permanently in order to optimize and consolidate the business’ success of its clients, worldwide. In Romania we found a growing digital market and an experienced partner, alongside who we identified significant growing opportunities. We are glad that through this partnership we will be able to bring closer to the companies and the active organizations in Romania the benefits of the programmatic marketing, integrated in 360 marketing and communication campaigns,” said Otilia Amarandei, Regional Director of Eikon Digital.