After having met with several agencies for chemistry meetings and ending with a competitive pitch Unicef UK, the world’s largest children’s charity, has appointed the community London as its strategic and creative partner, effective immediately.
the community inspired us with their unique understanding of the world and their perspective on how we could bring our purpose and core mission to life in the most powerful and meaningful way
We want to be clearer about what we stand for, and communicate the impact we, together with our supporters, have on children around the world and their future. the community really helped us to express this in a way which felt true to our values, and really powerful emotionally. We can’t wait to see what this partnership will bring.
Deputy Executive Director for Communications, Advocacy and Programmes at Unicef UK
Ryan Lietaer, VP Managing Director at the community:
There is nothing more important than the safety and well-being of children around the world and there is no organisation doing more to help children everyday than Unicef. We are very proud to be chosen as Unicef’s partner and to have the chance to make a meaningful contribution to this great cause.
the community, part of Publicis Groupe, will launch the campaign to Unicef’s network of influencers and internal stakeholders from June and begin to deliver fully integrated external communications from September.
Unicef is the world’s leading organisation for children, promoting the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programs in schools, hospitals and with local authorities in the UK.
the community / la comunidad is an innovative, cross-cultural, global creative agency owned by Publicis Groupe. Since it was founded José and Joaquin Mollá in 2001, the community has produced award-winning, engaging campaigns that consistently break boundaries, effectively using culture as a compelling narrative to build brands and bring communities together. The multi-award-winning agency, which has been recognized as part of Ad Age’s renowned Agency A-List six times in the last seven years, is headquartered in Miami, with offices in Buenos Aires, New York, and London. It has created work for some of the world’s most recognized brands including Verizon, BMW, VW, Google, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and ESPN, among others.