Häagen-Dazs changes its visual identity

Branding, Marketing

Starting this month, Häagen-Dazs, the world number one super premium ice cream, distributed in Romania by Maresi Foodbroker, changes its visual identity, putting the accent on the extraordinary that each one of us can find in the everyday life.

Under the concept „Everyday Made Extraordinary”, Häagen-Dazs invites the consumers to discover the new packaging. They were created in collaboration with 13 artists from the entire world, that did 46 different „art patterns” that can be found on the new packaging and that are representative for each type of Häagen-Dazs ice cream.

Known for more than 50 years as „luxury ice-cream”, Häagen-Dazs transforms the simple and quality ingredients into a special experience. Häagen-Dazs represents a lifestyle that puts the accent on the extraordinary in the small things, values that the brand brings further in trough the new visual identity.