Alexandra Dimitriu named Chief Media Officer of Publicis Groupe Romania


Publicis Groupe Romania announced today that Alexandra Dimitriu has been promoted to the position of Chief Media Officer and will oversee the activities of all the media brands in the Group.

Most recently Managing Director of Starcom Romania, Alexandra Dimitriu’s advertising journey started over 15 years ago as media planner of P&G at Starcom Romania. She rose through the ranks at the agency where she became the Head of P&G AOR for the Balkans, one of Starcom’s key accounts, before being appointed the Managing Director of Starcom in 2012.

I’m truly excited about the new chapter and confident that alongside a team of exceptional individuals across the three agency brands and with the support of the leadership of Publicis Groupe in Romania, we will be able to create greater successes together,” said Alexandra Dimitriu.

As the leading communication company in the market, Publicis Groupe Romania has the following agency brands under its umbrella: Publicis, Leo Burnett, Saatchi & Saatchi/The Geeks, MSL The Practice, Zenith, Starcom, and the newly-launched Spark Foundry. Built with clients’ needs at the center, Publicis Groupe Romania offers its clients seamless access to its expertise and capabilities through modular offering and strives to be the top integrator of best-in-class specialists.

Collectively, Publicis Groupe Romania’s media brands (Zenith, Starcom and Spark Foundry) are the number one media buying group in the market with more than over 100 clients – more than a third of which represent top clients locally. Some of the well-known media products of Publicis Groupe Romania include Consumer infographs, Consumer Report, AdForecats, Black Friday studies and Influencer Study. Recently, via an exclusive partnership with GlobalWebIndex, the team also introduced locally, the first GlobalWebIndex, the world’s largest survey on digital consumers, based on datas from Romanian consumers.

Alexandra will work closely with two exceptional Brand Leads, Loredana Baracu – Zenith, and Valeriu Galani – Spark Foundry. The new Managing Director of Starcom Romania will be announced shortly.

Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), Publicis Sapient and Publicis Health. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.