Rogalski Damaschin Public Relations won last night Platinum SABRE Award 2019 for The Best in Show for its campaign Protect her wings! , client MSD Romania, at 2019 SABRE Awards EMEA. The agency also won a Gold SABRE Award for the campaign in the category “Public Affairs”.
Therefore, Rogalski Damaschin Public Relations becomes the only Romanian agency to win at the festival this year, beating for the big award the following campaigns and agencies:
- Pu:rest – a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm
- Old Milk — Coop with Edelman, Stockholm and Edelman, London
- Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon
- Explains a lot — Burger King with Coolr
The campaign developed by Rogalski Damaschin Public Relations alongside its division of PA Good Affairs for the company MSD “marks a historic first in the medical field in Romania, despite the numerous challenges in this field and that the vaccination, in particular, impose on the Romanian public space,” it is written in the agency’s website news.
In 2017, in Romania, 2 out of 3 women didn’t test against the cervical cancer and 3 out of 4 didn’t know that a vaccine can protect them from this illness. 2 years after the campaign,the number of the women that got tested doubled and the awareness rate among the public on the subject grew substantially.
Here is the list with all the winners.