The 16th edition of the Romanian Effie Awards announced its finalists during the dedicated gala that took place last night at ARCUB Gabroveni. The event was presented by Victor Stroe – Associate Director & Head of Strategy | Leo Burnett & President of the Organizing Committee of Effie 2019 and Razvan Mircea – Marketing Director | Strauss Balkans & member of the Organizing Committee of Effie 2019.
21 agencies and companies got nominated in 25 contest categories: Auchan | Cohn & Jansen JWT | Digital Star | Geometry Global Romania | GMP+WEBSTYLER | Headvertising | Jazz Communication | Kubis Interactive | Leo Burnett Romania | MAINSTAGE THE AGENCY | McCann Worldgroup Romania | Mercury360 Communications | MRM//McCann Romania | Ogilvy Group Romania | Propaganda | Publicis Romania | Sector 7 | ThinkDigital | Ursus Breweries | Vivre | WOPA.
The finalists brands are: Always | Asociatia Inima Copiilor | Auchan | AVON | Baneasa Shopping City | BCR | Brewers of Romania Association | BT Pay | catmobile | Coca-Cola | Coca-Cola Zero Sugar | Daruieste Viata NGO | George | Hochland | Hospice Casa Sperantei | ING Bank | Kaufland | KFC | KitKat | La Minut | Lidl | Metropolitan Life | Neumarkt | OMV MaxxMotion | Orange | Petrom | Pizza Hut | Press One | Pufina |Raiffeisen | Rexona | Samsung | Sugus | TAROM | Telekom | Ursus Retro | Vivre | Vodafone.
Effie 2019’s Jury President is Achim Rietze, Strategy Lead la Google ZOO – at Google’s creation think tank for brands and agencies. Achim won an impressive number of efficiency awards and a constant member in the Euro Effie, GWA Effie si AME @ New York Festivals juries.
The Effie 2019 Jury in the first round was formed of over 60 specialists in marketing, communication or research. In the second judging round, other 60 seniors in the industries will analyze the finalist works and will determine the Effie Awards 2019 Winners.
The debates in the first judging round were moderated by : Adina Nica – Strategy and Research Consultant | Open-I Research; Adina Vlad – Managing Partner | Unlock Market Research; Andreea Belenes – Sr. Advisor Strategy / Design Thinking / Entrepreneur; Dan Petre – Business Developer | D&D Research si Dan Zloteanu – Business Consultant & Marketing Researcher | MRI Research & Consulting.
The winners will be applauded on June 10th during the Awards Gala that will take place at the Romanian Athenaeum.
Romanian Effie Awards 2019 is a project organized by IAA Romania and UAPR, presented by Kaufland and Philip Morris Trading and supported by Coca-Cola, Doncafé, frufru.
Strategic partners: Deloitte, Nielsen, Facebook si Institutul Cervantes.
Creative Partner: Jazz Communication
Traditional partner: The Institute
Special media partner: Radio Guerrilla
Media partners: PRO TV, IQads, Smark, Pagina de Media, Biz