Starting June 2019, Fashion Days, the biggest fashion online retailer in Romania, enters 2Performant’s network, affiliate & influencer marketing network with activity in Central and Eastern Europe. The representatives of the two companies estimate online sales of around EUR 1 million and a volume of over 10.000 transactions generated in the first 6 months of collaboration.
Analyze Fashion Days: Romanians – more and more oriented towards sports brands when it comes to online shopping
With over 200 brands in portfolio and a medium online order of RON 300, Fashion Days re-launches part of 2Performant, with important plans and competitive campaigns dedicated to the affiliates.
The most profitable categories in online sales are, according to Fashion Days: footwear (Sports shoes and sandales), bags, clocks and dresses. When it comes to Romanians’ favorite brands: Nike, Puma, Guess, Next, Pepe Jeans, Desigual, Converse, Diesel, New Balance, Fossil, Furla and Ted Baker.
The affiliated marketing is an important touchpoint in our marketing mix, therefore is present in all our campaigns – brand campaigns or sales ones. The manner in which is the media consumed today shows us that there is no longer enough to be strong on only one channel-for example, the TV – but that is needed a better calculated mix and served in the right moments, through which we address both the feminine and the masculine genres – that is rising. We take in account all these things in our collaboration with the affiliates’ network part of 2Performant, with the help of those we trust that we can build beautiful projects from now on,” said Corina Preoteasa, Head of Digital Marketing Fashion Days.
Given the success of Fashion Days on the Romanian market and the impressive traffic volumes that our specialized affiliates are capable of in the fashion category, we are expecting that this partnership would represent of the most successful launches in the 2Performant history. Having in mind the specific of the affiliated marketing – paid advertising only through the finalized sales, through a commission – percentage from the transactions’ values – I am convinced that both Fashion Days and our now and future affiliates will collaborate profitable and on volumes that would be bigger and bigger,” added Dorin Boerescu, CEO 2Performant Network.
Analyse fashion January- May 2019: online shopping of EUR 3,1 million through 2Performant
In the first part of 2019, Romanians shopped online of around EUR 3,1 million in fashion,with a growth of 24% compared to the same period of time in 2018. According to 2Performant’s data available for January-May 2019, 85.000 online transactions happened on the fashion category, generating a 30% from the total number of transactions in the marketing network.
Moreover, the medium online shopping basket was of RON 180 with a significant growth on the mobile transactions. Romanians prefer to buy more and more from the mobile devices – 68% of the transactions being made this way. Moreover, 35% of the online acquisitions on mobile are placed during the evening, 18:00 to 23:00. At the same time, Romanian preferred day for online fashion shopping is Tuesday.
The 2Performant analyse was done on over 150 online fashions stores that are part of the performance marketing network at this moment.