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Tag: Dorin Boerescu

Costin Cocioaba to handle Influencer Marketing at 2Performant

Costin Cocioaba joins 2Performant.com starting January 2020, as Influencer Marketing Manager, position in which he will coordinate the development of the influencer marketing department. The expansion of  2Performant to welcome […]

January 17, 2020 Cristina Blanaru Business, e-Commerce

Fashion Days joins 2Performant

Starting June 2019, Fashion Days, the biggest fashion online retailer in Romania, enters 2Performant’s network,  affiliate & influencer marketing network with activity in Central and Eastern Europe. The representatives of […]

June 3, 2019June 8, 2019 Romanita Oprea Business, e-Commerce

2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry

2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. […]

December 3, 2018 Cristina Blanaru Advertising, Business, Digital & Media, e-Commerce, Marketing, Social Media

2Performant Network: 780,000 online transactions generated in 2016

In 2016, 2Performant.com generated over 780,000 transactions with a gross value of €39,4M for the 500 online stores in the network. The total number of conversions (sales and leads) reached to over […]

January 17, 2017 Cristina Blanaru Business, e-Commerce, Marketing

2Parale: Close to Euro 30M in sales for Romanian online stores in the last 12 months

According to 2Parale’s data, Romanians made over half million transactions online (550,000), spending close to Euro 30M (RON 127M). ITC is among the best sold categories, and the most bought brands […]

May 20, 2016May 22, 2016 Cristina Blanaru Business, e-Commerce, Marketing
Cosmin Nastasa, Managing Director Edge

A new performance marketing agency launched in Romania: Edge by 2Performant

2Performant Network S.A., owner of 2Parale affiliate platform, launched Edge, full service performance marketing agency that aims to manage, in its first year, media budgets of over Euro 3M. Edge is […]

January 23, 2016June 4, 2016 Cristina Blanaru Business, e-Commerce, Marketing

UPDATED: Romanian 2Parale becomes 2Performant Network

(adds info about the changes that happened after the company changed its name and juridical form) Romanian 2Parale transformed into 2Performant Network starting April 7th 2015; in the same time, the company changed its juridical […]

April 15, 2015July 13, 2015 Cristina Blanaru Business

Mediafax Group buys Stefan Iordache’s shares in Romanian affiliation network 2Parale

Mediafax Group takes over Stefan Iordache’s shares in Romanian affiliate network 2Parale, the first and biggest affiliation network in Romania, and becomes minor shareholder of the company, according to a […]

September 27, 2013October 11, 2013 Cristina Blanaru Business, e-Commerce, Marketing

2Parale: Who earns money from affiliate marketing in Romania?

Around 5% from the Romanians that use affiliate marketing are earning over RON 2,500 (@Euro 600) every month staying at home. This amount is way over the value of the […]

September 5, 2013November 13, 2013 Cristina Blanaru Digital & Media, Marketing

2Parale: Euro 1M from affiliation and the best affiliate marketing solution for online stores

2Parale’s business reached to Euro 1M in Romanian and Bulgarian markets, double value compared to 2011. To support market’s evolution, 2Parale launched “99” package, through which online stores can develop […]

March 14, 2013May 23, 2013 Cristina Blanaru Business, e-Commerce

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