In 2016, 2Performant.com generated over 780,000 transactions with a gross value of €39,4M for the 500 online stores in the network. The total number of conversions (sales and leads) reached to over 840,000, up 50% compared to 2015.
2Performant Network SA – which operates the regional 2Performant.com network and performance marketing agency Edge – also reports for last year a 40% increased turnover, of approximately € 2,400,000 in 2016.
2Performant is active at the crossing of performance marketing and e-commerce, 2 industries that are seeing a continuous and sustained growth in Europe, as well as on the global markets.
The growth follows an €300,000 investment that we made in the past 2 years, both in our proprietary technology and in the services we are offering to our customers. This helped us take advantage of the general market growth and lead to the improvement of our user portfolio quality. I am glad that the effort made by our team in the last few years is visible in our partners’ results growth and we expect this trend to go on in the years to come.
Another rising KPI in 2016 was the conversion rate on the network level. Starting the year with 1.1%, it went up to over 1.5% with certain 2% peaks during sales periods.
The trend is steady also this year, with the first two weeks of 2017 showing a 1.6% conversion rate across 2Performant Network.
Crowd marketing is still new but it grows very fast. Only last year, our affiliates have generated more than €1,700,000 in commissions – a 50% increase compared to the previous year.
Chief Product Officer 2Performant
2Performant Network S.A. is a Romanian performance marketing company that includes 2Performant – affiliate platform available in the Central and Eastern Europe and Edge by 2Performant – a full service performance marketing agency.
Among the 500 2Performant and Edge customers there are numerous local market leaders like Elefant, Vola, evoMAG, Noriel, Miniprix, Libris, Carturesti or dEpurtat, but also regional or global players like Orange, Avon, Provident, Zoot, Answear, Vodafone and Telekom.