April brings 9 agencies with 11 works in Top 3 ADC. The best executions on TV, Digital and Outdoor, as well as The Work of the Month that went to Publicis for “Drama din orice” (Drama from anything), were chosen by the ADC*Ro members.
Drama from anything also become the winner of the first place in TV, through the efforts of Laur Raboj (Copywriter) and Florin Padurean (Art Director). Despre ideea pentru MagneVie Stress Resist, , declara:
It’s been a while since I’ve seen such an insightful, super-worked and efortless TVC – all in the same time. Spontaneous guaranteed laughter, even for the most cynical and poker-faced viewer
Creative Director Kubis Interactive & ADC*RO member
At the same category there were also offered two accolades. One went to Mainstage The Agency and Lidl who spoke about Family life isn’t as expected. It’s even better. The message and the execution capture the unexpected in any family and are brought to life by Raul Gheba (Copywriter) and Nadejda Ghilca (Art Director).
The second goes to a valuable insight on the financial problems that may come up in our lives at any start of the year. An idea identified by MRM//McCann to which worked Andrei Mihailescu – Copywriter (McCann), Madalina Pop – Copywriter (MRM//McCann), Raluca Circo – Art Director (McCann) and Ionut Raicu – Art Director (MRM//McCann). The act on is to start the year Smart with KFC – Smart Menu.
The Digital category remains constant in April as well with seven works capturing the members’ attention.
First place goes to Storytime, an education initiative by Leo Burnett for Telekom. Storytime translates into a mobile app dedicated to an updated manner of reading to children. A mix of technology and education that intertwines the stories with animations and camera filters. To be applauded for their success are Ali Bati (Chief Creative Officer), Miruna Potop (Copywriter), Silvana Frinculescu (Art Director), Andreea Mantescu (UX Designer).
April was a month dedicated to the major questions and Sector 7 launched its own debate in the campaign for Bringo that reached second place in the category: What is parsley? The answers can be found here, as formulated by Alex Cotet & Raul Gheba (Copywriters) and Roxana Andrei (Producer).
Jazz Communication lands the third place with #bullycualtecuvinte: a campaign of acknowledging the bullying phenomenon we are confronting ourselves with. Romania takes the third place in the most affected countries in Europe, a reason for which Lidl and World Vision Romania initiate a correction exercise to which worked Corneliu Dobrea (Art Director), Felicia Stoica & Catalina Groza (Copywriters).
Also on the third place is the work MRM//McCann for KFC, that gets present in two categories in the April top.
In April we also saw Oana Pellea giving an interview for a position in Kafune’s sales department. This work that is signed by Papaya is the campaign Kafune is hiring celebrities that received an accolade, as well as Pastel for Autism Voice, where Andi Vasluianu and Marius Manole explain the organization’s new name through an exercise at which collaborated Roxana Sava (Copywriter) and Vlad Giogu (Designer).
The last accolade went to Rusu+Bortun for ING Tech – Shift+Vieti. The project regards the identification of the integration of solutions in the workplace of the personalities with disabilities and has behind a team of Marc Bortun (Art Director) and Marius Tudor & Catalin Rusu (Copywriters).
From the executions in April, the top includes an accolade of the same Rusu+Bortun campaign, with a contextual activation in the Piata Muncii metro station: ING Tech – Shift+Vieti, with Marc Bortun (Art Director) and Marius Tudor (Copywriter).