Everyone loves watching online videos. But no one enjoys the annoying pre-roll ads that come before them. Cursors hover over the skip button waiting anxiously to click it. Thanks to Leon’s latest pre-roll ad, viewers who choose not to click the skip button will be rewarded.
As a way to reverse viewer’s usual behavior, Leon’s and their agency of record BIMM created a promotion that offers a special savings to every viewer who watches their pre-roll ad all the way to the end.
No heavy sales or product push. Leon’s gets right to the point with the challenge, then their stylish protagonists keep viewers engaged before finally revealing how much they saved for not skipping.
Now, maybe next time a pre-roll ad comes on, viewers will think twice about rushing to click the skip button.