AMRCR chose GMP Group to handle organization’s PR and Public Affairs activities

Business, PR, Specialized Communication

Point Public Affairs and GMP PR, part of GMP Group, expand their clients’ portfolio with a new partnership closed with Association of Big Commercial Networks in Romania (AMRCR), institution representing the biggest food and non-food retailers in Romania, including businesses such are Auchan, Artima, Brico-Depot, Carrefour, Columbus, Cora, Decathlon, Dedeman, Hornbach, IKEA, Kaufland, Lidl, Mega Image, Metro Cash & Carry, Mobexpert, Penny Market, Profi and Selgros.

The 2 agencies will offer to their new client integrated communication services, including PR, strategic consultancy, media relations, crisis communication and issues management, stakeholders’ engagement, lobby and public affairs.

The new partnership come as the 2 appointed agencies have solid experience in the retail & FMCG sectors, which completes the expertise in integrated communication, PR and public affairs areas.

Point Public Affairs and GMP PR were selected following a pitch that took place in June and took in consideration criteria such are strategic vision, orientation towards efficiency in results, creativity and experience within the retail industry. We want to welcome them along us and we hope to many successful projects

George Badescu,

Executive Director AMRCR

Collaboration with GMP Group will support AMRCR in its mission to be an active partner in supporting Romania’s development and to maintain an open and constructive relationship with state institutions and professional association, matching consumers’ needs and the principle of a free market in order to insure a modern commercial climate, equitable and which would support local economy. AMRCR is member of the Patronal Confederation Concordia and of EuroCommerce