iProspect brings Uberall’s innovative location marketing solution to Romania

Business, Digital & Media, Marketing

iProspect, one of the top digital performance marketing agencies and part of the Dentsu Aegis Network Romania, announced it is partnering with Uberall, the location marketing global leader, to enable brands across Romania to turn online searches for local goods and services into offline sales.

iProspect is the first and only agency to offer Uberall’s innovative location marketing technology to Romania’s top brands and multi-location businesses. Uberall’s location management solution enhances ‘Local SEO’ and enables businesses to stand out when consumers search online for local goods and services by increasing their online visibility at every step of the customer journey, from search to purchase.

‘Local SEO’ boosts a business’s online presence when customers are searching for local goods or services, for example, when they are using search queries such as ‘coffee shop open now,’ or ‘supermarket near me.’ The accuracy of business listings on Google My Business and on maps services is an important ranking factor for Local SEO. The quality and speed of a business’s responses to customer reviews on sites like Tripadvisor and Facebook will also affect how highly a business ranks in local searches. Similarly, proactively responding to relevant posts and sharing location-relevant news and promotions on social media help raise local search result rankings.

For businesses with a great number of branches or locations, managing online business listings, responding to customer reviews, and connecting on multiple social media platforms for each and every one of their locations is a near impossible task.

With Uberall’s solution, businesses can manage all their store listings’ details (address, opening hours, special promotions, etc.), online reviews, and social media – in real-time – using one centralized platform. This gives businesses unprecedented control of their online presence, across a broad range of online directories and platforms.

iProspect is always keen to make leading edge technology that solves marketing problems available to our clients. These clients include multinational and market-leading brands, and as they look to make the most of their online interactions to drive commerce, on and offline, we’re seeing a growing interest in location marketing (…) We’re excited to be the first to bring the benefits of Uberall’s location marketing platform to Romania. We envisage it meeting a broad range of industry-specific needs, such as managing hotel reviews, ensuring gas station locations are accurate, or updating supermarket opening hours across all a chain’s outlets.

Ioana Ciudin,

Managing Director iProspect

Given that Uberall research has shown that 82% of consumers conduct mobile ‘near me’ searches for goods and services close by, location marketing is an indispensable part of modern marketing, particularly for multi-location businesses (…) We are thrilled to partner with iProspect Romania, and help their clients create standout customer experiences, ensure their clients are at the top of local online searches, and stay current with the latest apps, directories and optimisation strategies.

Florian Huebner,

co-CEO Uberall

iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for the world’s largest brands, including Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,600 employees spread over 94 offices in 56 countries. In Romania since 2015, the agency works with clients from various industries like Philips, Leroy Merlin, SuperBet, Mondelez, Bonduelle, both locally and at a regional level. iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

Uberall is a global leader in location marketing technology. Its flagship Location Marketing Cloud platform empowers the world’s biggest brands to connect with their customers and turn online interactions into offline sales. Uberall gives businesses central control of their digital presence and online reputation, enabling them to easily manage brand interactions in real-time on all digital platforms—mobile, voice and desktop—across websites, mobile apps, store locators, search engines, maps, social platforms, and advertising networks. The Location Marketing Cloud provides a consistent, accurate digital brand footprint that helps businesses capture new customers and maximise revenue for every location. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world.