Global brand consultancy Interbrand announced the launch of its creative rebrand for non-profit organisation Peace One Day. The new brand identity, which sees the unveiling of a new logo and visual identity aligns with the celebration of Peace One Day’s 20th anniversary. It is the first rebrand since its founding in 1999.
The mission of Peace One Day remains as powerful as ever—to unite the globe around an annual Peace Day on September 21st, and to use the momentum around it to spur change throughout the year. From ceasefires to immunizations, the achievements of Peace One Day are tangible and transformative.
Now, two decades after founding and with a larger platform than ever to make an impact, Peace One Day is launching a bolder, simpler, and more open identity to universalise the future of peace.
It is an incredible honor to be supported by Interbrand. Changing the logo after 20 years of success took some consideration, but what Interbrand has created supports Peace One Day in its mission to the core. As we enter a new phase in the organisation’s 20th year, we wanted a brand identity that reflected that. Awareness means action and action saves lives. This logo will help do exactly that, raising awareness, and what it can help achieve is infinite
Founder, Peace One Day
The new logo is a 21st century evolution of the globally recognized peace symbol, reworked to remove a slice of the original motif. The reimagination of a universal symbol matches Peace One Day’s aspirations, showing that change can start small, with us as individuals, one piece at a time. Designed to be infinitely customization, it empowers people around the world to make Peace One Day their own.
An energetic new color palette centers on blue (symbolizing serenity and trust) and is supported by a rainbow of pastels (representing openness and energy).
We’re thrilled to have evolved what started out as a campaign idea into a fully-fledged new look that will bring greater awareness to Peace One Day. We’re extremely proud to be supporting such an ambitious organisations
CEO of Interbrand New York
The new identity equips Peace One Day to become an even more recognizable movement, actionable to all. It will roll out today across all platforms, supported by the hashtag #doyourpeace
On September 21st, Peace Day will be honored by individuals and groups all over the world and be supported by a headline event at Shakespeare’s Globe Theatre in London.
Interbrand is a leading global brand consultancy pioneering the future of brand building. Interbrand understands what it takes today to build the worlds’ most iconic brands. Over the past four decades, we invented many of the brand building tools that are now commonplace and published the highly influential annual Best Global Brands and Breakthrough Brands reports.
Interbrand is part of The Brand Consulting Group of Omnicom Group Inc.
Jeremy Gilley founded Peace One Day in 1999 to establish an annual Peace Day with a fixed calendar date and document the process. In 2001 Peace One Day’s efforts were rewarded when the member states of the United Nations unanimously adopted the first ever annual day of global ceasefire and non- violence on 21 September – Peace Day. Peace One Day’s overarching objective is to ensure that people are aware of the day and actively take part in peaceful activities. Reports supported by McKinsey & Co. would indicate that over a billion people are now aware of the day, with an estimated 16 million people behaving more peacefully on the day as a result.
As well as leading a number of high profile Peace Day campaigns in sport, education, the environment, and within the corporate sector, Peace One Day has produced 14 major broadcast celebrations, including performances by Sir Elton John, Akon, Annie Lennox, Lenny Kravitz, Youssou N’Dour, Yusuf Islam, Peter Gabriel, Patti Smith, Bryan Adams, John Legend, Dave Stewart, Jimmy Cliff and many others.
2019 sees the launch of Peace One Day’s new campaign “Cyber Non-violence”, seeking to decrease online hate speech, racism, bullying and ridicule, and hoping to see an increase in peaceful communication online.