pastel boosts its creative services with an integrated video department


pastel takes a giant leap in the development of its video production area, by covering, completing and putting the finishing touches on its own competencies in this department. Thus, the agency now offers complete video services, from content strategy to creative concept, from script and storyboard to production and post-production (editing, sound design, graphics, colorization).

An in-house audio recording studio, designed and fitted with the necessary equipment, together with a team that’s prepared to carry out the process from recording to editing and deployment, allow for the creation of various types of video production.

Corporate movies, online series, demos, post-event materials, how-to spots, various types of animations and content specific to social networks have already been added to the pastel portfolio.

In the communication mix, video became the content type that can’t be put on the backburner due to a lack of budget. We’re all video consumers, and brands understood that video integration in their communication strategy is no longer optional, considering that all studies show them as having the greatest conversion rate. pastel took a natural step in developing this segment. The agency used to offer production services, but we really needed a more coagulated team and an integrated approach in regard to this service. Currently, we can successfully meet any kind of demand concerning video production, while also preserving the pastel touch through a strategic and creative approach that bring clients the desired results”, declared Dana Nae Popa, managing director pastel.

In the last few years, we proved that we have the ability to develop video productions creatively and efficiently, due to the fact that we have a complete team which contributes to the completion of every project”, adds Horia Cucută, motion designer & video editor pastel.

Among the clients for which pastel created video productions are: Autism Voice, Groupe Renault Romania, kika, Inka, Maspex (Tedi, Tymbark), MedLife, Pro BCA, Sun Plaza, Uniqa Insurance.

pastel is a Romanian communication agency with a strategic and creative approach, with a 13 year-long activity on the Romanian market, over 5,000 campaigns and projects developed, as well as a client portfolio from different areas, such as auto, FMCG, services, industries, B2B, IT, ONG, retail etc. The agency preserved its independence and takes pride in its 100% feminine and local ownership.

With a team of 30 experts, the agency currently offers communication services for campaigns taking place both in Romania, as well as regionally. Among the clients and brands that the agency works for are Autism Voice, ARC (The Community Relations Association), Colgate‑Palmolive Romania & Poland, Groupe Renault Romania, Jacobs Douwe Egberts, JTI Romania, kika Romania, Maspex, MedLife, Mega Image, Mondelez, Nordic Import Export, PRO BCA, Royal Canin Romania, TCC, Sun Plaza, Uniqa Insurance, UP Romania.