"pastel" tag

pastel and Unlock Market Research launch “Open Insights”

The new service is an online tool for qualitative research concluded with strategic and creative data interpretation, which enables a quick and open dialogue between brands and consumers. Unlock Market Research company and…

pastel boosts its creative services with an integrated video department

pastel takes a giant leap in the development of its video production area, by covering, completing and putting the finishing touches on its own competencies in this department. Thus, the agency now offers…

pastel develops themed campaigns for the ”1 Minute” chain, Lagardere Travel Retail Romania group’s retail concept 

pastel agency communicates for the international Lagardere Travel Retail group. The collaboration started at the beginning of this year, when the agency won the communication pitch involving themed campaigns for the “1 Minute”…

New brand identity for pastel

The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly evolving industry. The…

pastel gives voice to the rebranding campaign Autism Voice

„Rică nu știa să zică” (“Rică didn’t know how to say”) is the story of thousands of children with autism, that pastel told together with actors Marius Manole and Andi Vasluianu during the…

Laura Iane (pastel): Most of the obstacles we encounter are of our own design

Laura Iane, Creative Director at Romanian agency pastel, has 13 years of experience in advertising. She started her career at Saatchi & Saatchi, where she evolved until she got to coordinate the projects…

Top 3 ADC – 2019’s first winners

2019 starts with a double Top 3 ADC of the best Digital, TV, Print and OOH executions of January and February. Therefore, January’s Work of the Month is „More coffee less bucks” –…

“With Different Eyes” is the communication concept signed by pastel for Banometru – an ARC project

pastel invites Romanians to allow a specialist to look at their financial issues in order to find the best solution via the new communication campaign for the free social responsibility program “Banometru” developed…

Romanian Pastel communicates for Global Women in Tech (GWiT)

Romanian agency Pastel communicates, through a strategic partnership, for Global Women in Tech (GWiT), a non-profit organization which supports women’s access and development in STEM (Science, Technology, Engineering and Math). The partnership began with…

MedLife’s promise of a greener future for children has new roots with the CSR campaign “Making Romania green”

MedLife, leader of the private healthcare market in Romania, has recently started the company’s first corporate social responsibility project dedicated to the environment.  Making Romania green is an initiative by which the company…

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