The collaboration between Pastel and Canopy evolves into a strategic partnership


The independent Romanian agencies Pastel and Canopy promise creativity and strategy in online campaigns as they join forces to form a strategic partnership. This comes after an almost 5-year long collaboration where Pastel and Canopy worked together. Agencies will still maintain their independence as they bring their teams together for a more effective integration of communication campaigns for their clients.

Pastel brings the creative strategic part to the table, while Canopy will share their digital, performance-oriented experience.

Person using a laptop computer from above

Eugen Predescu, CEO of Canopy, said:

The marketing performance area comes with the great advantage of measuring the return on the invested budget down to the smallest detail. The mirage of numbers means that the focus in this industry is not beyond sales, cost per sale or sales rate. We at Canopy believe that, in addition to these parameters, it is essential to stand out from the pack. Online success stems from the mix of creative content, memorably conveyed and tailored to your target audience. This partnership with pastel helps us value our customers beyond the numbers, as well as to come up with more creative, bolder campaigns, while putting memorability in everything we do.

On her turn, Dana Nae Popa, Owner & Managing Director pastel, commented:

pastel has grown organically and in a controlled fashion during its first 15 years, but above all, always adapting to market changes. The digital has become like a second right hand for communication people and plays an important role in the brand promotion mix. So, the collaboration with Canopy came naturally, as our goal was to integrate the digital marketing area in our campaigns in the best possible way, and, most notably, to properly measure the results of our work. This isn’t just a partnership between two agencies, it is one between two strong teams.

pastel has 15 years of experience on the Romanian, but also on the regional, market. With its 30 people team, the agency currently offers integrated, strategic, and creative communication services to clients from various fields.

During its 5 years on the market, Canopy has become one of the largest performance marketing agencies in Romania, with a bolstering team of more than 30 specialists and offices in Bucharest, Iași, Cluj, and London. The agency yields strong results via Pay Per Click campaigns (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, YouTube Ads, etc.), complete digital strategies, as well as team development trainings. In 2020, Canopy managed more than 100 campaigns with PPC budgets of over EUR 12 million.