Starting November, Roxana Buha was appointed Head of Investment at Publicis Groupe Romania.
Roxana is one of the most experienced professionals in the Romanian media industry, with more than 20 years experience in trading.
„I feel ready and confident for this new experience. Obviously, at the group level we collaborate and connect already really well in the investment field, but for the future it is more than necessary to have an ambitious plan to secure the market leader position of the group. I’ll put all my energy in supporting our team, in order to drive well-structured strategic plans both at the group level, as well as for each of the Groupe’s agencies.”
In her new role, Roxana will directly report to Ștefan Iordache and Teddy Dumitrescu.
The role of Head of Investment Publicis Groupe Romania involves establishing and implementing all the negotiation strategies with media and suppliers, in order to maximize the competitive advantages and ensure the best commercial conditions for the clients of the agencies of Publicis Groupe Romania.
“I congratulate Roxana with all my heart. Her experience in the media trading area is exceptional and I have full confidence that from this position, Roxana will contribute to reaching the maximum potential of Publicis Groupe Romania”, stated Alexandra Dimitriu, Chief Media Officer Publicis Groupe
Publicis Groupe Romania, present for 25 years on the local market, is the largest marketing, communication and digital transformation group in Romania, based on the synergy between creativity and technology. Publicis Groupe Romania offers to their customers access to top services and tools, tailored to their needs and ensures through its business model, Power Of One, a fluid management of resources and skills allocated to each individual client. The Publicis Groupe Romania portfolio includes some of the most powerful marketing and communication agencies in the world: Publicis Romania, Leo Burnett, Saatchi & Saatchi + The Geeks, MSL The Practice, Zenith, Starcom and Spark Foundry.