Profero to coordinate digital communication for BE-KIND in Romania

Business, Creativity

New on Romanian market, BE-KIND selected Profero to develop its digital communication, by launching and handling its Facebook and Instagram local channels and through other special projects.

BE-KIND comes to the consumers with a new category of products that are defined, globally, though the slogan “Ingredients you can see and pronounce”. For the brand, Profero came with the communication umbrella”BE-KIND gets me”

Be-KInd products represent a novelty for most Romanian consumers, so we are happy to have the opportunity to introduce those to them. In this context, the strategy starts from an objective which is still being built, by generating awareness around the brand, once with the valuation of main assets: real ingredients with real nutrients and delicious taste, so 0 compromise. Be-Kind is also a brand with a special founding story and a powerful mission, based on involvement and impact within society, a total package we are convinced the public will be delighted to discover

Andreea Dinescu,

Managing Director Profero 


Profero team includes:  Florian Langa (Senior Copywriter), Alexandra Ion (Copywriter), Diana Dalimon (Art Director), Daniela Cucos (Social Media Specialist), Alexandru Stan (Strategic Planner), Adriana Sasu (Digital Media Planner), Madalina State (Account Director). The client is represented by Nicoleta Mihalache (Brand & Field Marketing Manager).