Alberto Spinelli is the new marketing and communication director for Lenovo EMEA. With extensive experience in hardware and digital services, both as entrepreneur with many launched start-ups and as management in different companies, Spinelli is a pioneer in developing and implementing digital eco-systems. He takes over the new position starting January 1st 2020.
He will answer directly to Francois Bornibus, Senior VP Lenovo Group and President EMEA, will be located in Milano and will coordinate Lenovo’s digital transformation via marketing campaigns based on data, analysis and ideas that will bring close Lenovo clients to company’s products and services and will help in consolidating Lenovo’s promise o offer intelligent tech for all.
Lenovo has been an inspiration to me with its instinctive approach to developing innovative and intuitive products. It has empowered the lives of tens of millions of its customers across the world in their homes, their workplaces and when on the go.
Our attention must now be in bringing these technological innovations together with a truly customer led approach, learning from and acting upon customer insights to build engagement, ultimately allowing our customers do more with their products. Building a digitally focused, modern marketing and communications organisation will help us to deliver this, driving growth both now and long into the future. I’m thrilled to be joining Lenovo at this critical time.
Spinelli comes to Lenovo after he was CEO of Fing, start-up that provides hardware and Smart Home services. Previous to Fing, he was general manager of the business division at Canon Digital Services. He led several start-ups during his career and worked for multinational companies like Intel and Acer.