Bandai Namco Entertainment Europe is announcing the upcoming release (2020) of Captain Tsubasa: Rise of New Champions, the PC, PS4, and Nintendo Switch, an adaptation of the cult manga series, Captain Tsubasa. To tease the upcoming launch, Bandai Namco Entertainment Europe came to Biborg, an agency specializing in entertainment and video games, to create a worldwide social media operation, unveiled on Twitter on January 21st.
The trailer reveals the first images of the new game developed by Bandai Namco Entertainment Europe, Captain Tsubasa, Rise of New Champions. The new game, which launches later this year, is based on the iconic Captain Tsubasa license, and features the incredible the exhilarating action and over the top shots that made the license famous in the first place.
To announce the trailer, Biborg turned to some of the biggest actors in football.
Two of the world’s greatest footballers – Brazilian central defender David Luiz and Spanish midfielder Thiago Alcantara – and the @433 account, one of the world’s largest online communities of football fans, are relaying the trailer shared by Captain Tsubasa’s official account, Rise of New Champions (@CptTsubasaRONC), created especially for the announcement.
“Securing the Captain Tsubasa license to bring a football game to the western market is a dream come true.” says Hervé Hoerdt, Senior VP Marketing, Digital & Content at Bandai Namco Entertainment Europe. “Captain Tsubasa: Rise of New Champions isn’t created just for the fans of the manga, but will be enjoyed by football fans all over the world!”
Sector : Video Games
Brand : Bandai Namco Entertainment Europe
Agency : Biborg
CD : Olivier Campion
AD : Olivier Campion
Copywriter : Thomas Purbeck
Agency Management : Bruno Luriot, Ismael El Hakim
Brand Management : Marie Trocmé, Lahiru Weladawe
Agency Influencers : Untitled Agency
Founded in Paris in 2009, Biborg is inspired by gaming best practices and helps brands offer new, fun and memorable interactive experiences starting with the very first contact with their audiences. Biborg is growing by integrating the most cutting-edge talents in digital advertising, digital signage, brand content, online activations and out-of-the-box interactive installations: in a matter of seconds, Biborg’s activations capture attention and create a strong bond between brands and audiences.
Biborg quickly established itself with international campaigns for Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. and other brands such as Coty, Louboutin, Opéra National de Paris, PayPal and Puig. As an independent agency, Biborg aspires to create a more beautiful and respectful web, and freely explores cutting-edge technologies, prototyping new interactive experiences with its teams based in Paris, Nantes, Lyon, and London.