Oana Oprea / The AlternativeSchool to attend Roger Hatchuel Academy in Cannes


Oana Oprea (Jazz Communication) is the Roger Hatchuel Academy’s Romanian winner following the competition organized by The Alternative School for Creative Thinking. Alongside her team-mate, she previously qualified for the Eurobest Festival through the same educational program, dedicated to creative studies.

In order to qualify for the prestigious Roger Hatchuel Academy, with courses held during the Cannes Lions Creativity Festival in October this year, young people under 23 had to apply via a 2 minutes video, showing their imaginative skills and explain in a creative way why they deserve to be among the winners.

Oana Oprea
Oana Oprea

As TikTok is the medium that became, overnight, Z generation’s favorite, Oana took advantage of the viralization and uploaded a funny and entertaining clip in which she proves why she should be jury’s choice. Alexandra Radu (Rogalski Damaschin), David Blake (Cannes Lions), Bianca Dumitrașcu (Character by Character), Anders Lange (Entername), Miruna Mihalache (Albalact), Sebastian Olar (Creative Partner Creative Circles), Inayed Khalid (MBQ), Filip Gonzacenco (Publicis Paris) were part of the jury selecting the shortlist.

Oana is a graduate of the National School of Political and Administrative Studies, a Digital Creative Planner at Jazz Communication and won, previously, different other competitions focused on arts and communication.

Diana Cobzaru, Lavinia Amitroaie and Alexandru Ilie were the other 3 finalists. Their applications can be explored on The Alternative School’s youtube platform.

Roger Hatchuel Academy is an intensive study platform launched by the Cannes Lions festival and dedicated to juniors up to 23 years old aspiring  to a career in marcom. The experience on the French Riviera a veritable professional trampoline  for each of them, since, through the partnership with Google, those qualified at Roger Hatchuel also receive a week-long specialization in California, at the company’s headquarters in US.

In the last 16 years, over 20 young Romanians have studied at Roger Hatchuel Academy. Since 2004, The Alternative School is training, mentoring and selecting top candidates for international creativity festivals, such as Cannes Lions and Eurobest, managing to put Romania on the global creative map, through award-winning students and graduates, as well as hundreds of young people educated internationally.

A new semester dedicated to young marketers, with destination Cannes, with trainings and workshops held by performers from Albalact, Creative VR, Buyer Brain, Future Station, Google, Product of the Year, Love & Lobby, Cohn & Jansen or Thinkegic is in the making.

Cannes Lions Festival traditionally takes place in June, but given the COVID-19 pandemic context, the event will take place in October.