DDB Paris establishes The Price as first brand film for Honda Motorcycle France

Ads, Advertising, Branding, Business

For riders, motorcycles are way more than a lifestyle or a passion, it’s an endless learning process. From the first kicks to the first fall, from bad weather to the bad reputation that comes with it, being a rider is a difficult path that requires a lot of sacrifices.

The Honda brand has always had a special place in the hearts of advertisers because of its history and creativity. Jean Weessa, the Art Director on this project, took up a major challenge: honor the Honda signature ‘The Power of Dreams’.  

DDB Paris has the privilege of signing the first brand film for Honda Motorcycle France: The Price.

With this film, DDB seeks to question the price of this dream, which always asks for more.

Through this two-minute film, Honda Motorcycle is not just talking to Honda customers, but to all the motorcycle enthusiasts. For an authentic rendering, the film was made with images from private individuals. A great way for the brand to pay tribute to its community.

The film is available online since May 21st on all Honda Moto France’s social networks

(Facebook, Instagram, YouTube and Twitter).



Executive Creative Director: Alexander Kalchev

Creative Director: Alexis Benbehe, Pierre Mathonat

Art Director: Jean Weessa

HONDA Management: Fabrice Recoque, Sébastien Pernel, Valérie Larousse, Laura Henimann

DDB Management: Vincent Léorat, Willy Bouhet, Arthur Piaulet, Tom Salvan

Strategic planner: Claude-Henri Galbois

Film Production: Fabien Donnay (Maul production)

Sound Production: Alexandre Vicart (Studio 5)

Film Music: “Hope in a bottle” by Temple Kid

Traffic Managers: Sophie Toque, Virginie Fruchard