Evensys launches Back to Business Virtual Summit

Business, Digital & Media

Evensys organizes, between June 29 – July 1st, Back to Business Virtual Summit– an unique 3 days event that brings together, in the same virtual place, the marketing, communication, social media and advertising in Romania, in order to find together solutions that will insure the continuity of businesses and answers for the new consumers’ expectations. The online event will include 2 days of conferences broadcasted from JW Marriott hotel in Bucharest and a day of webinars organized independently from different locations.

Day 1 | Advertising, Marketing & Interactive Day | June 29 

The first day will bring together renown specialists in marketing, in order to show the essential role that advertising, brand management and digital have in regaining consumers trust and the relaunch of the business. The day targets brands active on market with intense competition, companies that stopped their activity and need to relaunch the business and agencies that need to better understand the expectations of the consumer in order to propose suited strategies for their clients.

Day 2 | Social Networks, Community & Public Relations Day | June 30 

Includes a series of presentations from practitioners of PR and social media, creators of content and brands that are interested to develop and consolidate a strong community. It is a day dedicated to all companies with strong corporate and brand communication, especially to those companies that reach a sizeable target and have many employees, for brands active in social media or for which social media represents a main promo channel and any organizations that raised internal or external communities that understand the importance of groups of people with common interests.

Day 3 | Online Marketing & Social Media Workshops Day | July 1 

A day of webinars handled by companies with known activity in marketing.

The summit reunites some of the most appreciated specialists in Romanian marketing and communication: Bogdan Naumovici (Managing Partner, 23 Communication Ideas), Lorand Balint (Publicis Sport & Entertainment), Aneta Plesa (Analytical Lead, Google Romania), Cristina Hanganu (Communication & CSR Director, Lidl Romania), Ioana Manoiu (Managing Partner, GMP PR), Laurentiu Dumitrescu (Managing Partner, Digital Star), Raluca Radu (Founder, MTH Digital), Dorin Boerescu (CEO, 2Performant.com), Alexandru Negrea (Social Media Consultant & Trainer, Social Smarts), Stefan Chiritescu (Head of Strategy, Kubis / Cheil Centrade) and many others.

Back to Business Virtual Summit has a special approach, as an experience on the stage of a classical conference, managed as a live appearance in a TV studio. The approach considers the social distancing rules and the safety of all involved. This is part of the new concept that Evensys will use to organize the next events, Contactless Conference.

Participation to Back to Business Virtual Summit is free, participation can be entered on the website on www.virtualsummit.ro.

For 14 years, Evensys organizes in Romania most events in marcom sector and is known for its firsts and innovations. This crisis period held us far from the conference halls, while motivating us to find other ways to offer valuable content to the marketing and communication community.Virtual Summit is one of those ways. Because, beyond socialization, the events offers always ideas, solutions and trends useful to the participants. And now, we need more then ever new information and relevant case studies. With Virtual Summit, we restart marketing and communication

Cristian Manafu,

Managing Partner Evensys

Back to Business Virtual Summit is one of Evensys’ initiatives that were launched during Covid pandemic, along with BacktoBusiness.ro – important source of marketing, communication and digital on Romanian marketing; MarketingForGood.ro – first pro-bono consultancy platform in ROmania, where over 80 agencies offer support to companies; Netcast.ro – hybrid multimedia product that approaches openly ideas and solutions from different industries affected by Covid-19.