Anzu and League-M Europe partner to bring in-game video advertising to more European brands

Advertising, Gaming, ITC

Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will strengthen Anzu’s position in the region, enabling more brands to tap into the power of immersive in-game advertising as a way to connect with local consumers through Anzu’s innovative advertising platform.

“With, we have a new partner on board that fits exactly with the direction of League-M Europe: Innovative technology with an absolutely unique position in the market, premium branding in the gaming and entertainment sector, globally active and with enormous reach,” said J.-Florian Lormes, Co-Founder & Managing Director of League-M. “We believe that will enable and define a whole new world of advertising in games. and League-M Europe will work hand-in-hand to give brands easy and effective access to a broad and diverse target group.”

The video game industry is skyrocketing, and Europe is one of the top three largest gaming markets with 378 million gamers across the continent. France, Germany, Spain, and the UK generate €12.3 billion in revenue, with almost 50% of that coming from gaming consoles. Anzu’s ability to dynamically serve programmatic ads within video games represents a new chapter for advertisers, who will now be empowered to advertise at scale on PC and console games for the first time ever.

League-M is exceptionally well-positioned to facilitate this opportunity in the European market thanks to its already strong foothold in the gaming and esports industries and its focus on partnering with AdTech companies. Its reputation and prior successes with amplifying the activities of US-based companies in the European market bodes well for this newly inked deal.

Anzu’s League-M partnership complements other recent cooperations, including games APB Reloaded and Zula and exclusive game developer partners Vivid Games and Toplitz. Their full suite of AdTech partners includes the first-ever in-game ad verification solution in partnership with cybersecurity firm CHEQ, brand lift measurement in partnership with Nielsen Connectivity, and fraud detection in partnership with Forensiq, among others. Additionally, Anzu is the first and only in-game advertising company to bring the highest level of security clearance to in-game advertising with its ISO 270001 security certification. This combination of technologies gives advertisers the confidence they need to leverage the massive gaming audience.

Of the partnership, Anzu Brand & Agency Sales Director Hendrik Menz said, “We are thrilled to partner with League-M, a company that, like Anzu, is committed to introducing cutting-edge solutions to European advertisers. The European gaming market is experiencing an explosion of users, and we are looking forward to giving advertisers even more access to this important and previously untapped audience.” is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety, and ad viewability. Learn more at