OTP Bank Romania expands its territorial network and inaugurates a new branch concept

Business, Innovation, Marketing

OTP Bank announces the opening of a new branch concept in Bucharest, which follows the bank goal of accelerated growth. Located in Pipera, an area active in terms of developing businesses, the branch is designed to respond individually to customer needs.

Although, in recent years, a significant percentage of branches in Europe have closed and continue to close, we believe that the online mix, digital with physical presence, reflected in the direct interaction between our employees and customers, is still very important. The expansion of the branch network is part of the strategy we have for the near future. This year, the opening of new branches will not stop here “, said Gyula Fater, CEO OTP Bank Romania.

The new branch in Pipera is equipped with two multifunctional ATMs, one of which is available non-stop. These ATMs replace the classic cashiers and provide customers with the possibility to perform multiple operations in safe conditions, such as: cash deposits and withdrawals, querying the balance, obtaining a mini account statement or changing the PIN code. Customers receive advice on instant access to the services and products offered by OTP Bank’s mobile devices and digital platforms. In addition, they have access to a space for business meetings, as the branch will support them with  advice and solutions.

“For OTP Bank, this project is a pilot through which we test two main concepts. The first refers to the cashless branch, ie without cashiers, an exclusively electronic concept, and the second considers the role of the advisor whose mission is to provide customers with assistance and trust in the digital environment. Depending on the results of this pilot, we will adapt our branches as efficiently as possible to the needs of our customers”, added Gyula Fater.

OTP Bank Romania, a subsidiary of OTP Group, is an integrated and self-financed provider of financial services. With an approach defined by responsibility, commitment and professionalism, OTP Bank Romania understands the needs of clients and the current context of the market and is a trusted partner in the provision of financial services. The bank ranks 9th in terms of assets in the ranking of banking players in Romania, as of December 2018.

OTP Group has more than 70 years of activity in the financial sector in Central and Eastern Europe, while the Romanian subsidiary has marked 16 years of presence in the local market. Promoting innovation, stable growth and integrated financial services, OTP Group has become a dominant player in the Central and Eastern European market and is considered an important banking group even on a European scale. The community of about 36 thousand employees serves nearly 19 million customers daily in 12 countries.