Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release of a tactical guide to improve the partnership journey, the launch of their annual Impact Growth event turned virtual and most recently, the hiring of Anthony J. Cali as Chief Financial Officer.
The quarter opened with the announcement of the company’s first office in Germany. The DACH region, inclusive of Germany, Austria and Switzerland, is a market where the digital penetration is at 93 percent and there is significant growth in opportunities for scaling revenue acquisition for business. Felix Schmidt was hired to lead the office as Country Manager, bringing many years’ experience in business development and affiliate marketing to the business. Prior to joining Impact, Schmidt held the roles of Head of Business Development at MenschDanke and Head of Key Account Management and Sales at Webgears.
As the Partnership Automation category grows and strengthens, the question of “why” partnerships has evolved to “how.” In August, Impact released a commissioned study conducted by Forrester Consulting in response to this. Smooth the Partnership Journey by Learning from High-Maturity Companies is designed to provide a set of actionable next steps for optimising partnership programmes, equipping practitioners with tangible next steps based on how mature their programme is.
Also in August, the company hired Anthony J. Cali as CFO. Based in the New York office as a member of the executive team, Anthony now oversees every aspect of the company’s global finance operations. Prior to joining Impact, Anthony spent over 15 years at Booking Holdings as SVP, Finance and Global Controller, where he took on a variety of roles and responsibilities including finance transformation and optimisation, M&A integration, SEC reporting, global tax and gained extensive experience with global payments processing within their marketplace business.
Prior to 2020, Impact Growth, Impact’s annual one-day live event, was hosted in New York City and welcomed over 300 enterprise brands, agencies, partners, analysts and investors for research, case study and thought leadership sessions, as well as professional networking. This year, Impact transformed the event to a 7-week partnership strategy series that delivered content in both a live and on-demand format for a worldwide audience of over 3,000 registrants. This series included five webcasts and interviews with partnership experts from Canva, eBay, Forrester Consulting, HelloFresh, Rastelli’s, Razer, Savage X Fenty, Uber, Walmart and others. The on-demand content remains available on its website.
“Impact’s momentum in the first half of the year validates what we already know to be true: businesses are re-evaluating their marketing spend and shifting budget towards strategies that are both more efficient and can still move the needle for revenue acquisition,” said David A. Yovanno, CEO, Impact. “Partnerships are now the most cost-effective and authentic way to reach an audience and acquire revenue at scale, especially when marketing and business development teams may need to prove incremental value more than ever before. Partnerships are providing over 28 percent of total company revenue and growing more than 50 percent as a major revenue acquisition channel for our most mature clients who are effectively leading with the right people, process and technology.”
“Impact’s Partnership Cloud will enable Best & Less to further grow and diversify our partnership programme in Australia,” said Domenic Favaloro, Digital Performance Manager at Best & Less. “We’re looking forward to gaining better insights into our partner’s performance so we can better optimise our programme as well as discover and recruit new partners to boost revenue from this channel.”