Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. Prior to this, he was Head of Agency Sales at Trinity Mirror and Commercial Director at Johnston Press. A high-performing sales director with over 15 years’ senior sales management experience, he will spearhead tmwi sales in the regions. He will report to Chris Phillips
“I was attracted to tmwi’s strength in data-led planning and creative,” said Robinson. “My broad media industry experience will stand me in good stead as I help the agency to execute market-leading campaigns for clients across a wide variety of sectors.”
“Andrew’s appointment is pivotal to our strategy of seizing market opportunities for tmwi at a time when the UK market as a whole is looking for greater efficiency and effectiveness in its media spend. Andrew is adept at managing teams across a diverse set of media brands and has a deep understanding of the ways in which data, creativity and technology intersect for today’s leading brands. We are looking forward to seeing what we can achieve with him on board,” said Simon Barnes, Group Commercial Director.
tmwi is an award-winning marketing agency that specialises in the application of bespoke data, creative and technology services to drive long-term business success.Activating brand data, tmwi’s agile team builds and executes scalable marketing plans that deliver impactful results in a fast-moving, fragmented digital landscape. Using our best in class technology, data modelling and machine learning, we drive our clients to be more accurate when finding new customers, more relevant when they speak to them and to learn more from every interaction to maximise performance. Our team of experts, engineers and data scientists are based in Stratford-upon-Avon, with offices across the UK and Europe, tmwi works with growing SMEs, global corporations and agencies, incorporating everything from FMCG and finance to automotive and travel.