Silviu Antohe takes over as ECD at Mullen Romania

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Mullen Romania appointed Silviu Antohe as its new Executive Creative Director, a position from which he will coordinate the creative operations of the agency.

Hortensia Nastase, VP Creative Services, Lowe Group Romania

Today, it is essential, in our craft, to be agile, proactive and to have an entrepreneurial spirit. I just described Silviu who, through his passion and respect to the trade, won everybody’s respect. We saw already, during the last years. what Silviu’s force can generate together with the force of the team and Mullen’s mechanism and I trust that, from his new position, through expertise, motivation and courage, he will become a sherpa for our team

Working in Mullen for 4 years, Antohe contributed to developing the creative team and consolidating agency’s position as partner for its clients, through a creative product based on storytelling and craft in brand’s business and competitional context. The campaigns he coordinated were recognized to international and local festivals like New York Festivals, Epica Awards, Golden Drum, Cresta Awards, Internetics and Webstock.

Silviu Antohe, Executive Creative Director, Mullen România:

I joined Mullen 4 years ago with the desire to grow professionally, to create strong projects and to meet people I share values with. My ambition and passion found, at Mullen, the best place to unleash. What fascinated me here is that, each time I said “This idea is cool, I have no idea what we will do next year”, we managed to come up with something even better. My objective is to continue to step in this intimidating territory of “I don’t know how we will make better” and surprise our clients with a creative product we would be proud of today, but which will be surpassed by the one we create tomorrow

Silviu Antohe was Art Director of the Year 2019, designated by ADC*ro and signs works that were recognized by Luerzer’s Archive. Last year, he was the first Romanian Art Director with work included in the collection of the first museum in US dedicated to posters’ art and history, inaugurated in New York.