Following massive growth, the Danish-based tech company Adnami, specialising in programmatic high impact advertising solutions, has received a seven-figure sum of investment to scale internationally. This will enable Adnami to continue its expansion and to continue facilitating simple but powerful high impact advertising solutions to publishers, media companies, agencies and advertisers.
Launched in 2017, and with offices in Copenhagen and Stockholm, Adnami will expand its programmatic tech solutions for high impact advertising in London, closely followed by other European markets in 2021.
With this current round of investment, Adnami’s team is expected to triple over the next 12 months. As it launches in some of the biggest advertising markets in Europe, it will offer clients, including publishers, agencies and brands greater value, transparency and control of their high impact campaigns.
The venture capitalists behind the recent investment include founders from two other successful tech companies; Templafy, the global leader in building cloud-based document templates, and video distribution platform, GoViral (acquired by AOL/Verizon in 2011).
Christian Lund and Henrik Printzlau (both Templafy) take seats at the Adnami board, joining the founding team from Concept, another Danish tech and commercial publisher partner.
Chairman of Adnami, Jacob Lachmann, said: “These forward-thinking investors recognised our unique combination of technology and creativity as well as the simplicity of our product, which solves a number of tangible problems for clients. We’re about removing unnecessary complexity in this category. The industry doesn’t need another SSP or DSP, but it does need to shape up when it comes to facilitating impactful brand campaigns; and that is exactly what Adnami does.“
Simon Kvist Gaulshøj, CEO of Adnami added: “Adnami’s primary objective is to drive advertising effectiveness. We know the recipe for effectiveness is based on attention grabbing formats and impactful creative executions. Those two ingredients make up the cornerstones in everything Adnami is setting out to do. Rather than building up a new walled garden, we democratise our technology and take a truly agnostic approach to our partners.”
He continued: “And as publishers work harder than ever to make every penny of ad revenue count, we are providing the technology that allows them to offer one of their premium products to the market in the way the market wants to buy it, while being in full control over how it is monetised.”
Adnami has grown consistently through the pandemic and clients across all verticals enjoy the benefits of Adnami’s products and services. Every month, thousands of campaigns run through Adnami’s solution for clients such as Heineken, BMW, American Express, Disney, Samsung and Red Bull. It is Adnami’s ambition to become a leading player in the programmatic high impact advertising category.