Calvin Klein is pleased to announce Linh Peters as the new Global Chief Marketing Officer, effective November 2nd.
Joining thecompany from Starbucks, Linh is a highly accomplished leader and brand builder focused on driving marketing innovation and consumer-centricity across multiple channels, platforms and geographies, with a strong emphasis on digital. She brings over 20 years of experience with some of the world’s biggest consumer brands such as Starbucks, Target, and Ulta Beauty, with deep experience in building effective consumer engagement and loyalty on a global scale.
In this role, Linh will leverage her extensive expertise for the Calvin Klein brand globally, driving an engaging brand experience, product marketing and data-driven marketing innovation. She will oversee all aspects of Calvin Klein’s Consumer Marketing Organization. Linh has proven success in leading and developing high-performing teams, both at the global and regional level, and a clear consumer focus and passion for driving growth and digital innovation at scale.
Linh most recently served as Vice President, Loyalty, Partnerships and Licensed Stores Product & Marketing of Starbucks, overseeing the brand’s loyalty program and all digital consumer engagement strategies and marketing. Previously, she was Starbucks’ Vice President of Brand and Product Marketing, overseeing the company’s go-to-market strategy for brand products and consumer experience. Linh also held senior marketing roles at Ulta Beauty and Target.
Calvin Klein’s current Acting Chief Brand Officer, Greg Stogdon and Acting Chief Marketing Officer, J.D. Ostrow will continue to work with the brand in new ways as Calvin Klein has engaged their agency, Frosty Pop, as branding agency of record. In close partnership with Linh, Greg and J.D. will continue to build on the brand positioning and creative direction that they have established over the last year. Linh’s appointment, along with that of Jacob Jordan as our Global Chief Merchant & Product Strategist, marks another important step for the brand.