Brand New Galaxy (BNG), one of Europe’s fastest growing privately-owned holding companies, announces acquisition of content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon.
Brand New Galaxy continues to increase its global footprint with expansion into North America through acquisition of content26, a digital agency headquartered in Seattle, providing advertising and content on Amazon for some of the world’s most iconic brands. Through this acquisition, the combined agency will be able to offer more comprehensive and global solutions, helping clients scale their digital, e-commerce, and creative business.
A unique combination of strategic, creative, and technological thinking will allow Brand New Galaxy and content26 to implement customers’ digital transformations holistically. The purchase of content26 advances Brand New Galaxy’s growth
strategy, which leverages geographical expansion and acquisitions to create a platform that gathers companies in the fields of communications, e-commerce, and advertising. During the past three years, BNG serves a global network of clients and has grown to more than 400 employees.
With the acquisition, BNG will not only gain a North American footprint, but current and prospective clients will also have access to end-to-end Amazon advertising and content expertise, including strategic thinking, content creation, media support, and conclusive data analytics.
Kacper Kłos, CEO, Brand New Galaxy commented:“The acquisition of content26 enriches our e-commerce offering, allowing us to provide clients and prospects with e-commerce content fueled by media solutions on a global scale. By having content26 on board, BNG has acquired a globally recognized Amazon content and advertising powerhouse. Also, this investment represents an important strategic opportunity to further expand our business in the US market. We are gaining new competitive advantages in the area of e-commerce, increasing market share, and continuing to expand both our offering and our geographical reach. BNG is a modular and scalable holding company that is constantly looking for new opportunities. Alongside our recently opened MEA office and future Voyager unit, content26 is a crucial step on our strategic growth path.”
Tony Martinelli, CEO and Founding Partner, content26 added:“With online shopping at an all-time high due to COVID-19, brands are quickly realizing the need for access to a broad range of global media and advertising services, which they now have under one agency with Brand New Galaxy. We could not be happier to join a company whose global operations and integrated capabilities will help our clients stand out from competitors in the e-commerce media and content space.”
Content26 develops and manages Amazon Advertising and e-commerce content strategies for many of the world’s most recognizable brands.
Brand New Galaxy is a fast-growing, independent holding of marketing and technology agencies. The privately-owned “independent marketing platform” was founded in Warsaw, Poland in 2017 and has grown to 400+ employees to date.BNG harbors interesting and dynamic ideas that are better off in a start-up environment, although their scale can as well be competitive to network agencies.