Leo Burnett Bucharest scores another success, making it again this year to the final stage of the annual competition recognizing the best of the best campaigns, Effie Awards Europe. The four nominations are in the categories Marketing & Business Solutions (Smart Wi-Fi for Telekom Romania), Best of Europe – Internet & Telecom (Don’t let yourself be fooled for Telekom Romania) and Positive Change Europe: Social Good – Brands, where the agency has two projects nominated: Storytime for Telekom Romania and timpulsacitim (timetoread) for Curtea Veche Publishing.
It is the second year in which Leo Burnett is recognized in this major competition. At the same time, the performance of the communication campaigns have made Telekom Romania the only telco brand in Romania to reach the final stage of Effie Awards Europe for the second time.
Diana Alexa, Managing Director, Leo Burnett Bucharest: “Last year we had two prizes (a Gold and a Silver) out of three shortlists. This year we hope for the same conversion rate and win at least three metals.”
Effie Europe is an annual competition rewarding the most efficient communication campaigns in Europe and is the symbol of proven efficiency in advertising and a tribute to the partnership between clients and agencies. The four campaigns are part of a selection of 52, made by a jury of 90 communication professionals.
Effie Awards Europe will announce its winners during the gala on 24 November 2020.
The four nominated campaigns:
Storytime: mobile app using animations, AR filters & smartphone features to recreate immersive parent and kid bedtime story experience.
Smart Wi-Fi: Telekom Romania’s Smart WiFi brings Internet right from the socket, with no holes and no extra cables needed.
Don’t let yourself be fooled: campaign positioning Telekom Romania as a challenger brand on the Romanian market.
#timpulsacitim (#TimeToRead): prove there is time to read, no matter how crowded our lives are.
The Effie Awards Europe are a proof for marketing performance and efficient marketing efforts, built on the basis of a strong insight, a complex strategy and creative concept that lead towards reaching objectives and registering the best results. All of these demonstrate the efficiency of the awarded campaigns.
Leo Burnett is the Agency of the Year at EFFIE Awards 2018 and 2019. Constantly a top agency, Leo Burnett has managed throughout time to create market leaders from its clients. This constant search for excellence has brought the agency both local and international recognition, through securing trophies and nominations at the most important festivals in the industry, such as: Cannes Lions, Golden Drum, Eurobest, Clio Awards, ADC*E, EFFIE, FIBRA, Internetics and many others.
Leo Burnettt Bucharest
Diana Alexa – Managing Director
Victor Stroe – Associate Director & Head of Planning
Corina Bratu – Sr Strategic Planner
Maria Sariva – Strategic Planner
Mihai Lucanu – Business Unit Director
Magdalena Cernat – Sr Account Manager
Maria Ilea – Digital Account Manager
Mirabela Manea – Digital Manager
Fulvia Olaru – Account Manager
Sorin Deleanu – Producer
Vasilije Korluka – Chief Creative Officer
Adriana Pascan – Creative Director
Jorg Riommi – Chief Creative Officer CEE
Andreas Aron – Group Creative Director
Serban Tudorache – Copywriter
Viorel Holovrach – Art Director
Silvia Gradinariu – Copywriter
Dominic Timotin – Programmer
Andreas Elsner – Chief Commercial Officer, Residential Segment
Ruxandra Rau – Director Brand & Communication Strategy
Stefania Rusu – Head of Brand & Marketing Communication
Romeo Bunescu – Expert Brand & Communication
Gratiela Sevastita – Expert Brand & Communication
Katerina Todorovski – Expert Brand & Communication
Ciprian Postelnicu – Head of Media
Ioana Stoicescu – Media Expert
Carmen Miu – Media Expert
Ruxandra Voda – Director Corporate Communication
Nida Halit – Expert Corporate Communication
Ana Maria Nitu – Specialist Social Media
Cristina Iliescu – Specialist Social Media
Roxana Baias – Director Segment Marketing
Gabriel Traistaru – Digital Director
Cristina Arsene – Digital Expert
Alexandra Sirbu – Digital Expert
Daniela Hariuc – Head of Market Research
Curtea Veche Publishing
Barna Nemethi – Director executiv
Miruna Meirosu – PR Manager