During the IAB MIXX Awards 2020 Gala – in a year dominated by social distancing – on December 16th, were announced the year’s best digital campaigns, the ones that got recognition for their approach and the integration of the digital channels. From over 110 entries in the 15 categories of the contest, coming from 19 agencies and an NGO, the 65 members of the jury determined this year’s IAB MIXX Awards’ winners, in one of the most challenging editions of the festival, so far.
The Juiciest Brand Advertising Campaign & The Most Appetizing Video Advertising Campaign & The most flavoured Integrated Advertising Campaign & The Spiciest Influencer Marketing Campaign: Nu stim! Noi doar punem intrebari! / Client: catmobile.ro /Agency: Sector 7
The Most Satious Direct response/Lead Generation Campaign & The most delectable Effective Use of Data: How to scale based on abandoners/ Client Orange YOXO/ Agency: Data Revolt
The Most Delicious Social Media Campaign: Mix up your Summer / Client PepsiCo – Mirinda/ Agency: L2 Agency
The Yummy-est Search Advertising Campaign: Webdigital & Dualstore – Generating over 3500% ROAS / Client: Dualstore/ Agency: Webdigital
The Scrumptious Branded Content Campaign: Eduard, the Urban Farmer/ Client: Macromex – Edenia/ Agency: Saatchi&Saatchi + The Geeks
The Crispiest Native Advertising Campaign: Star Krax x Junimea – Branded meme partnership/ Client: StarKrax / Agency: Friends TBWA
The most succulent Virtual and Augmented Reality Campaign: Carmol – Cool Massage/ Client: Carmol/ Agency: Tuio
The Mesmerizing Most Effective Campaign: How to scale based on abandoners/ Client Orange YOXO/ Agency: Data Revolt
The Tastiest Influencer Social Responsibility Campaign & The Mouthwatering non-profit/Corporate Social Responsibility Campaign: A fearless World / Client: Salvati copiii/ Agency: Kubis
The Heavenly Product Innovation Campaign: “Bring that moment home” QLED 8k Launch/ Client: Samsung Romania/ Agency: Publicis
The Big Award – Best MIXX Awards – went to the campaign Nu stim! Noi doar punem intrebari! / Client: catmobile.ro /Agency: Sector 7 – the campaign with the biggest number of awards in the categories that entered.
The characteristics of 2020 were reflected in the entries: the accent of efficiency, video and social media. The biggest number of entries were in the categories Most Effective Campaign (16 campaigns), Video (14 campaigns) and Social Media (12 campaigns).
The host of the event was Matei Dima – BRomania – Content Creator, Comedian, Actor, Film Producer & Director, alongside Andrei Dragu, Event Director MIXX Awards, VP al IAB Romania and Business Development Director V8 Interactive.
3 teams of deliverers went to the door of each winner and offered the IAB MIXX Awards 2020 trophies, created as “packages”, with the help of the electric cars Zoe, put at the disposalof the organizers by the festival’s traditional mobility partner, Renault.
The delivery of the trophies was broadcasted online from the MarcomHub studios, live, on Facebook.
The sponsors of IAB MIXX Awards Romania 2020 were Teads, Adform, Httpool, Data Revolt, Youtube, Renault, Reefkig, V8 Interactive, Therefour – Brand Strategists, Dev51 and the online streaming and hybrid organization partner of the festival – MarcomHub.
Media partners: IQads, SMARK, Ringier, ProTV, Revista BIZ and Business Review.