Tag: challenges
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]
Romanian e-commerce market – EUR 7 billion in 2020, up 36% compared to 2019
In 2020 the local e-commerce market (purchases from Romanian merchants), e-tail and services, amounted to approximately 7 billion EURO, an increase by 36% compared to the previous year, based on […]
The campaigns that delivered in 2020. The winners of IAB MIXX Awards
During the IAB MIXX Awards 2020 Gala – in a year dominated by social distancing – on December 16th, were announced the year’s best digital campaigns, the ones that got […]
Cristiana Dima (Media Zoom): “I would also like that companies would implement more and more experiential marketing activities”
Media Zoom is a full-service advertising agency from Constanta, with a wide range of expertise, including creative, design, brand strategy, communication strategy and more. AdHugger met with Cristiana Dima, owner […]
“Coaching is growing as an effective tool to develop managers and executives in Romania”
Paul Renaud coaches with clients worldwide either in person or via video conference.His professional background includes 15 of the past 30 years working at senior levels with operations experience in […]
IADAS identified 5 challenges for web in the next 5 years
International Academy of Digital Arts and Sciences (IADAS) has identified security, privacy, copyright law, net neutrality, and maintaining an open Web as the top five challenges facing the medium in […]