Serviceplan Group, Europe’s leading independent communication group, announces the appointment of Carole Giroud as the Managing Director of its French “House of Communication”. The “House of Communication” is the home of the core Serviceplan Group brands; Serviceplan, Mediaplus, Plan.Net and Solutions. The goal is to further build up and establish the highly integrated offering of the “House of Communication” in the French market, under the expert guidance of Carole Giroud as newly appointed Managing Director.
With the appointment of Carole Giroud as Managing Director of the French House of Communication, Serviceplan Group enters a new stage in the building of Serviceplan Group’s profile in France. In order to successfully complete this new phase of development, Carole Giroud, who founded and led the Serviceplan Lyon agency to success, has been entrusted with the management of the Serviceplan Group’s French House of Communication company, succeeding Alain Roussel.
The agency has recently reorganized itself in order to strengthen the different pillars of its offering: creative and content (Serviceplan), media, studies and data (Mediaplus), experience and technology (Plan.Net) as well as print and digital production (Solutions). The managers of these units, all partners involved in the common success, continue to sit on the board of the agency led by Carole Giroud: Stéphane Perrot, Marion Dolbeau, Pierre-Emmanuel Muller and Luc Didelot.
Markus Noder, CEO of Serviceplan International commented:“I’m very happy that Carole Giroud will take over the leadership of the House of Communication in France. She is a trusted partner and a great leader. Together with the Management team we will establish the highly integrated offer of the House of Communication in the very important French market”.
Carole Giroud, Managing Director of the House of Communication France added:“I look forward to establishing and promoting the concept of “House of Communication” in France. Thanks to the teams in place and an agile organization, our company is now ready to respond in a fully integrated way to all the communication issues faced by our clients, however complex they may be. As part of Serviceplan Group, a powerful independent international network, we are also able to help our clients meet global challenges and establish themselves as strong brands in their markets. A promise we make to them every day through our commitment: “Building Best Brands”.
The Serviceplan Group is the largest and most diversified owner-managed and partner- managed agency group in Europe. Fonded in 1970 in Munich as a traditional advertising agency, Serviceplan today has offices in 24 locations worldwide and more than 4,400 employees whose work regularly wins awards at national and international creative competitions.