Less than a month after launching, the John Doe Group has made its first senior hire in Randy Manicks, who joins them from the Engine Group. An experienced Associate Director who previously led accounts including Under Armour, Hasbro and Coca Cola, she will now run a £1m revenue team, with clients including Instagram, Adidas, Beavertown and Tesco Mobile, and will sit on the agency’s leadership team.
John Doe Communications announced its merger with WIRE last month to create the John Doe Group; together, the new firm challenges irrelevance by better communicating brands’ reason for being.
Magin Trewhella, CSO and managing partner of John Doe:“As soon as we met Randy, we knew she was the right fit for John Doe. She’s smart, accomplished – but, most importantly, she cares about building brands that matter. Finding someone who is a proven leader was important to us, but they also had to believe in creating campaigns grounded in emotion and truth. She offered both things.
“This is a brilliant time to join us. Our team is ambitious, and our mission is clear. We’re looking forward to shaking things up.”
The group is supported by a senior leadership team, of which Manicks is now part, drawn from advertising, PR, digital and events agencies, including H&K, MHP, Grey and Ogilvy. The agency is also recruiting for four further roles to support the rapidly expanding business – Account Director, digital PR, senior publicist and creative strategist.
Randy Manicks added:“It’s an incredibly exciting time to join as the John Doe Group is building something brilliant. This is particularly impressive considering the challenges our whole industry has faced for the past year.
“It was instant chemistry with Lee, Gin and Pam; we share the same values, and we all believe in the same thing – that the work we deliver for clients should give people a reason to care about the brand. So, watch this space…”
The John Doe Group team is 21% BIPOC, 15% LGBTQ+ and 66% of the senior leadership team are women. 68% come from working class backgrounds.