Maren Seitz appointed as Head of DACH at Analytic Partners

Business, Leadership / Mentorship, People

Analytic Partners, the world’s premier analytics solutions provider, strengthens its leadership in EMEA by announcing the appointment of Maren Seitz as Head of the DACH region. She will focus on supporting clients across the region and growing the business and the German team. Seitz will directly report to the global Chief Client Officer Maggie Merklin.

With the new appointment, Analytic Partners is further expanding its presence in the EMEA region. Following the recent opening of their Paris office, Seitz will be focusing on accelerating existing and new customer business growth and strengthening the local team in the German-speaking region. Seitz has more than 15 years of experience in measurement technology and services, ten of which she spent in Sydney, Australia, where she worked for leading strategy boutiques and the research company Ipsos, among others. Seitz returned to Germany in 2017 to work as Director Touchpoint Strategy, Global Media Domain, and led a global Touchpoint Management team at Kantar.

“With her deep market expertise and years of experience in supporting global clients through technology and services, Maren will be a great addition to the team. Maren will drive growth for Analytic Partners in German-speaking countries and provide comprehensive solutions such as Commercial Mix Analytics for our customers,” said Maggie Merklin, Chief Client Officer at Analytic Partners.

“We’ve seen an increasing demand for holistic measurement and optimization solutions for quite some time. Recent changes in consumer behaviour, external forces and budget pressures have further accelerated this trend, and with this comes a greater need for best-in-class solutions such as GPS Enterprise. I am very much looking forward to expanding Analytic Partner’s local presence in Germany and leveraging our wealth of experience and leading-edge technology to turn data into expertise,” adds Maren Seitz, Head of DACH at Analytic Partners.

Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions. Analytic Partners was founded in 2000 by Nancy Smith and is now represented in 14 offices globally, including four in Europe: Dublin, Hamburg, London and Paris.