TikTok Academy 2021, successfully certifying its first agencies in Romania

Digital & Media, Marketing, Social Media

The TikTok Academy, a program designed for selected leading marketing agencies in the world, successfully certified agencies in Romania. OMD and Media Investment are the first agencies that have completed TikTok Academy. The program included 2 days of workshops and trainings, conducted by TikTok Central Europe and specifically crafted for the media teams of the agencies.

TikTok Academy is a series of interactive workshops intended for strategic, media and creative teams. It aims to provide comprehensive knowledge and support in conducting communication and advertising activities, tailored to the specificity of the platform and the expectations of TikTok users. This is the next step in strengthening the business partnership of OMD and Media Investment with TikTok, the fastest growing mobile video content platform in the world.

“We’re excited that, through this unique opportunity, TikTok brand and creative strategists provided agencies with key insights to enable both media and creative excellence on the platform. Thus, it is important to say that TikTok Academy program is developed with the agency partner in mind. It’s not only the workshops – it’s a tailored made approach to help marketers to be TikTok Experts. The first TikTok workshops in Romania are already behind us and we’re happy that these live sessions served as a terrific starting point for agencies to fully leverage the potential of TikTok to deliver the best results for brands”, added Sylwia Chada, General Director of TikTok in Poland and Central Europe.

“In the blink of an eye! That’s the best way to describe the rapid growth of TikTok usage in Romania and, most importantly, the time spent by the Romanian users in the application. Once that happened, TikTok became an opportunity to reach new audiences, so it was crucial for us, as an agency, to be updated with the advertising platform to conduct successful campaigns for our clients. TikTok Academy and all the TikTok team (since the beginning of the year) helped us learn all about the TikTok Advertising platform, improve our skills in implementing campaigns and even shared with us a lot of valuable tips and tricks.  And now, we can proudly say we have a full TikTok Ads certificate digital team at Media Investment!”, said Alexandra Enea, Digital Director, Media Investment.

“At OMD we are committed to supply better decisions faster to our Clients and in order to do that we must incorporate in our media process all the knowledge available. We are training ourselves each day to better understand the trends and behaviors that are so dynamic nowadays. For us media learning is a never-ending process. In this context the TikTok Academy training was a great opportunity to find new ideas on how our Clients’ brands can get closer to new digital targets”, mentioned Mihnea Pretorian, Digital Director OMD Romania

Meetings with agencies included two days of training. Each day was divided into thematic sections. Marketers also had the opportunity to use the knowledge of building strategies in practice during creative workshops. On the last day of the Academy, marketers approached the knowledge test and TikTok Academy 2021 certification. Certificates were awarded to selected employees from agencies.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Poland, Israel, Dubai, Singapore, Jakarta, Seoul, and Tokyo.