What’s Possible Group Appoints John Warwick as Creative Director 

Business, Creativity

What’s Possible Group, the only harmonious marketing group for dynamic growth brands, has hired John Warwick as Creative Director to expand the Group’s creative offering.

Warwick will drive growth of What’s Possible Creative Studio, which offers creative innovation to the clients of the Group’s agencies: The Specialist Works, Hubble, Pintarget and Connections.

Warwick is a highly conceptual Creative Director, whose thinking has been behind iconic work for brands including O2, comparethemarket, Vauxhall, Dyson and Alpro across the UK and Europe. He has worked in all media – from ATL advertising, digital and direct response to POS, experiential, social and CRM, and at agencies including VCCP, LIDA/M&C Saatchi and MRM McCann. He joins What’s Possible Group from strategic and creative agency Awkward WorksÒ, which he founded three years ago.

His expertise will drive the expanding creative offering from What’s Possible Group and is the latest appointment in a top-level hiring spree as the Group celebrates record results just six months since its launch.

Commenting on the appointment, David Hughes, Managing Director, What’s Possible Creative Studio, said:

“We’re breaking down the barriers of media, creative, social, retail and commerce. We’re all about ideas that’ll help clients become more successful and John will help us create those. We are very pleased to have such a commercially-minded, business and award-winning new member of the team.”

John Warwick said:

“What’s Possible Group is unique in its focus of only working with dynamic growth brands – which is clear from the growth the group itself is seeing. The commercial and creative opportunities we have here for our clients are huge. As is the talent – and the group’s genuine belief in its people. I’m very proud to have joined such a diverse, driven and disruptive team.”