5 Tricks to improve your website’s organic traffic

Digital & Media, Marketing

Alex Lysak is the CEO of SeoBrothers and has over 10 years’ worth of experience as a web marketer and in building a strong team. In the following material, he shares with AdHugger 5 tricks to improve a website’s organic traffic.


First off, building organic requires complete focus and dedication. Also, add patience to the mix to get the best results. In essence, there is no shortcut to building organic traffic. To improve your bottom line, you need organic search traffic.

Organic traffic and SEO are two peas in a pod. Organic traffic is the type of traffic you get for free. Free in the sense that you didn’t use any paid sources to get it. You get this traffic from organic sources like Google, Bing, Yahoo, and DuckDuckGo. Since SEO is when you drive traffic organically using search engines, you can see the link.

If you are looking for quick clicks, you might want to look at paid advertising. Look at search engine ads and social media ads, but the expenses could be much for your business. Every time someone clicks on your paid ads, you must pay the search engine. Apart from this, there is also the risk of bouncing from your website and disloyal customers.

So, organic website traffic is the way as it saves cost. And in this post, you will learn 5 ingredients for organic traffic for your website.

What is Organic Traffic and Benefits?

This is when you use organic search engine traffic to improve your website patronage. This type of traffic is unpaid as you use SEO to bring people to your site. It requires that you are patient to get the best results. Essentially, users visit your website after they find you on search engines. This has benefits.

  • You get loyal customers. This is because organic searches help target users with specific intent. An intent your website solves, and through this, you convert such users, and they become loyal.
  • Increased credibility. When user intent matches the content on your website, users will trust your website. In addition, people tend to believe natural rankings to paid rankings.
  • Increase in bottom-line. The essence of improving the number of visitors to your website is to increase your bottom line.

You should know that Google organic analytics segregates search engines traffic from others that come through recommending paths like a paid promotion.

5 Ingredients for Organic Search Traffic for Your Website

  • Use Longtail Keywords That Target User Intent

Keywords are the bedrock of content. Your content would be invisible to search engines without keywords. However, we are not saying that your content should be trash and filled with keywords. With Google’s Panda and Penguin algorithm updates, your content must be top-notch. Otherwise, it would be invisible. 

Content and Keywords are twins that you cannot afford to separate. So, allow your work to be visible by using long-tail keywords that target user intent. The keywords should be about 3 to 4 four words.

You can get clues to these long-tail keywords through traditional research or Quora. When you use Quora, search using your primary keywords, and you’ll see long-tail keywords that users could use. Through the user questions at Quora, you can have ideas on the long-tail keywords.

For traditional long-tail keyword research, you can consult the experts (seobrotherslv.com). However, long-tail keywords don’t bring attention more than regular one-word keywords. This isn’t bad as instead of generic attention. It gives you targeted attention

  • Content is Key: Keep it Engaging

Your content is crucial when you want to direct people’s attention to your website. Your content should be relevant to what people want. It could be entertainment content or how-to content. Irrespective of whatever type of content it is, it must be engaging. For your content to make an impact, it must be consistent and remain brilliant.

You can’t be half-hearted about the content you want to write, as Google has become strict. Google aims to provide its customers with the best, so it hides mediocre content. So, write quality content. To produce such engaging content, you should:

  • Research robustly. When you research well, you will be able to write longer content. Longer content ranks better.
  • Use images. Human beings are visual beings, and we tend to absorb pictures more.
  • Tell witty stories. You can wrap your content around real exciting stories.
  • Speak to your audience’s emotions.
  • Be Unique with your Content

Don’t write your content the same way other writers will write theirs. Different writers usually overuse content. They write the same thing without a difference. To be unique, use charts, data, and any other unique angle you can think of to write your content. If other writers keep their content basic, make yours advanced.

When we say advanced, it doesn’t mean you should make it needlessly complex. Your writing can remain simple and advanced at the same time. Just be more data-driven than your counterparts. Look for case studies related to what you are writing and add them.

To be unique, you need to research like the fate of the world depends on it. Through research, you would better grasp the keyword you want to write around.

  • Create Masterful Headlines.

Don’t judge a book by the cover, or so they say. Unfortunately, that’s what we mostly do. There is too much to read, and users can become uninterested if your content doesn’t have masterful headlines.

When you write catchy headlines, you get users who believe what you have written at first glance. So, when you want to write your headlines, focus on your audience. Don’t just let it focus on your keywords alone. Optimise your headlines for your readers.

  • Use Social Media.

Social media is a powerful tool, and it can be a good source of organic clicks for your website. More than 3.58 billion people use at least one of Meta’s social media platforms. See how essential social media can be?

Don’t use social media ads to get your traffic, as it would no longer be organic. To use social media, you will still rely on content. Tailor your content to fit the social media you are using.

For Twitter, keep the content juicy, then link to your website. For Instagram, focus on the visuals.

In addition, use your social media to interact with people and get them interested in your content.


Key Takeaways:

  • Digital marketing doesn’t have to be expensive. Explore natural ways to get clicks for your sites.
  • Use Longtail Keywords to target user intent.
  • Write a great headline.
  • Be unique with what you write.

You don’t need to splash to get users to notice your website. With patience and dedication, you can increase visits to your site.