Dentsu appoints its first new creative director for Southeast Europe

Business, Creativity, Marketing, People, Profiler

Marketing communications group dentsu marks the reinforcement of its creative service line by the appointment of Marius Tianu as the new Creative Director for dentsu Southeast Europe.

Reporting to dentsu Southeast Europe CEO Maria Grachnova, Tianu will join the regional Executive Team and local management team in Romania. As the agency with the most integrated service in Southeast Europe with media and creative service linking together, dentsu is focusing with Tianu on its best talent, creative expertise, and conceptual approach to ramp up the creative output in the Southeast region.

Tianu is an award-winning creative executive who brings years of experience, spanning from branding and advertising to all things marketing. He has driven development for most significant local, regional, and global brands and digital experiences, working in various advertising agencies such as Saatchi & Saatchi, Scala JWT, Graffiti BBDO, Centrade-Cheil, and Mullen-Lowe. Throughout his career, he has received awards at Cannes Lions, NY Festival, The One Show, Golden Drum, and London International Awards.

Maria Grachnova, CEO dentsu Southeast Europe, said:

“We are investing into our future and owning up to our promise of being the most integrated agency network, combining the power of media and creativity seamlessly. Marius, with his outstanding experience in delivering winning work, is a crucial new part of our team in delivering that promise. All our creative team will be in the future more connected under one leadership in Creative, pushing all teams to better results.”

Marius Tianu said:

“What attracted me to dentsu is they aren’t afraid to invest and evolve, which truly is a strength and a differentiator of the company. Ultimately, we are in the business of making our clients look fantastic. Every little bit matters. With dentsu’s smart, passionate team, and robust resources, I’m interested in bridging my background creating cinematic content and design storytelling with their deep analytics and digital capabilities.”

Dentsu Southeast Europe is also intensifying its own marketing and communication function across its 10 markets, welcoming Daniela Balaei to a new role as Marketing and Communication Manager for Southeast Europe.

A highly experienced professional in Communications and Marketing, Balaei has a vast area of marcomm expertise working in various industries such as media, banking, retail, real estate, and education. She has more than ten years’ experience in marketing television, for example launching Euforia TV on the market.

Balaei will join the regional Executive Team and the local management team in Romania.

Maria Grachnova said:

“We live in the time of communication, and for us internally and externally it is key to tell our story and accomplishments better. We are extremely glad to have Daniela, with her long expertise in communications, joining us to craft our messages better for our people, our clients, and for our partners.”

Daniela Balaei said:

“The rules and do’s & don’ts in marketing and communication are continuously changing in an era where virtual and reality tend to unify in a way that changes mentalities and people habits. It is our duty as communicators to have the right attitude and deliver the right messages in any environment to bring people closer to the brands, closer to their own selves, closer to dentsu.”

Tianu and Balaei joined dentsu Southeast Europe on April 1st, 2022.

Part of dentsu group, dentsu international is made up of six leadership brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, and Merkle – all of which are supported by its specialist divisions and scaled services. dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, customer experience management (CXM), and creative services, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated professionals.

In Southeast Europe, dentsu works through its Carat, dentsu X, iProspect and Isobar brands, and its specialized divisions for our clients, with more than 300 professionals across 10 markets: Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Kosovo, North Macedonia, Montenegro, Serbia, Slovenia, and Romania.