Mogo Romania, specialized in car financing and part of the international fintech Eleving Group, appointed a new General Manager. With 15 years of experience in consumer and business financial services, Ionuț Badiu joined the team starting March and has as a main objective to develop the operations in the local market.
With over 12,000 customers financed throughout the country, Mogo supports the mobility of Romanians by facilitating access to advantageous financing for both individuals and authorized individuals, for the purchase of new or used cars. Active in the Romanian market since 2017, the company aims to medium term, through co-opting the new General Manager and consolidating other operational and business development positions, doubling the operations in Romania, expanding in several regions of the country, and consolidating the presence in the existing ones.
Ionuț Badiu:“I am thrilled to take on this role and, at the same time, I am confident in the ability of our team for Mogo to leave a strong mark in Romania, in facilitating access to mobility for people, and implicitly to new opportunities to increase living standards. I will focus primarily on strengthening the local team, planning a 15% increase in the number of employees for this year because people are the foundation of all the strategies we develop”.
With 15 years of experience in the financial services industry for consumers and companies, Ionuț Badiu has worked in the sales department of Provident, Romanian, Spanish, and UK subsidiaries, but also in the fintech industry, for European companies such as 4Finance, Twino, Aforti, and MD Finance.
Although the European used car market has undergone radical changes in recent years, like fluctuating purchasing power or supply chain disruptions, this market continues to develop in Romania, following a growing trend last year, especially in the segment of transactions with imported vehicles.
Mogo services are popular among Romanians because the processes are generally fast, rid of bureaucracy, and, almost entirely, online. On these are added flexible customer relationships, the aim of which is to find quick solutions for the needs of everyone.
Valerij Petrov, Regional CEO of Eleving Group:”Among other European countries we operate in, Mogo Romania is the market with the biggest potential we have. Our current business size is similar to other European markets we operate in. However, Romania is a significantly larger market, so a considerable part of the potential is not yet fully utilized. Our goal is to rapidly grow over the next years and expand not only geographically, but also by addressing new customer segments through the introduction of new types of financing services”.
“We are a customer-centric company, with a team ready to solve any issue our current customer is facing or to answer any questions a potential customer may have. The key opportunities in Romania lie in the full automation and digitization of current processes, our goal being to be a few steps ahead of competitors and to try to predict the next market trends. Moreover, as part of the Eleving Group, Mogo Romania enjoys stronger credibility and high standards applied to all its operations”
Mogo Romania has been operating since 2017, financing individuals and authorized individuals for new or used cars acquisition. Until now, Mogo has financed over 12,000 customers.