NOBOX, the social media first creative agency has added veteran strategist Rosie Laurence to its C-Suite, joining the agency as its new Chief Client Officer. Laurence, who comes to NOBOX following 5 years at agency Mindshare, will be based in NOBOX’s Mexico City office.
“Rosie brings with her a vast amount of experience working with global strategy and digital transformation for some of the world’s biggest global brands, particularly in the Latin American market,” Diego Fernandez, NOBOX’s General Manager/Partner says. “She’s particularly deft at looking under a brand’s ‘hood’ and crafting unique journeys. We believe it’s better to have a strategic person lead our client relationships because having those types of deliberate conversations with clients at the outset results in better creative campaigns and client results. Rosie is the perfect person to lead this transformation at NOBOX.”
Originally from the UK, Laurence began her career in the fast-paced marketing departments of some of London’s most storied newspapers, such as The Telegraph and The Sun, before transitioning to the agency side. In 2015 she became Global Strategy Director at agency Starcom, handling challenging global assignments from clients in pharma and home appliances.
She joined Mindshare in 2017, but after falling in love with Latin culture she transferred to the agency’s Mexico City office, first as Regional Business Partner before being promoted to Chief Strategy Officer LATAM in 2019. There she worked with an array of projects across numerous sectors including financial services, beauty, FMCG, entertainment and NGOs.
“The work NOBOX has been doing in Latin America for Netflix, Pepsi, Playstation and others caught my attention,” Laurence said. “Their energy, talent and Pan Regional focus meant that when the opportunity came to join them I jumped at the chance. The work they´re doing is smart and edgy and the company is brimming with momentum. I’m excited to be a part of what they’re building and have the opportunity to continue to grow and transform clients’ digital businesses with this amazing team behind me.”
Founded in 2009 by Jayson Fittipaldi and Diego Fernadez, NOBOX is an independent strategic creative agency specializing in content creation and social engagement. Perhaps best known for their social-first ethos, NOBOX is focused on building community and engagement for a broad range of international brands, such as the launch of Netflix’s Latam Instagram account, which today has over 21 million followers. With a mission centered on diversity and equality, Nobox works to create memorable experiences, helping brands grow and connect with their customers wherever they are. In addition to Netflix, the company’s clients include SoundCloud, Playstation, Pepsi, Ocean Spray and Miami Memorial Hospital.