Danish agencies had a total of 19 winning entries at this year’s D&AD Awards and scooped 8 Pencils, with &Co Copenhagen and The Unicorn bringing home 2 Pencils each. Denmark ranked 18th in Top Countries ranking at this years awards.
Denmark scored 2 Graphite Pencils via Hello Monday (with Fingerspelling.xyz) in Digital Design – Digital Experiences and &Co Copenhagen (Helmet has always been a good idea) in Entertainment – Short Scripted Films. Same & Co campaign got also. a Wood Pencil in Entertainment – Integrated.
Another Wood Pencil went to Lego Group for “Ekow Nimako – Rebuild The World” in Entertainment – Non-Scripted Long Form.
The Unicorn received both its Wood Pencils for “Doctors Without Borders – Click”, in Film, in TV/VOD commercials and, respectively, Health & Wellbeing.
An extra Graphite Pencil went to Alex Hunting Studio and Staffan Sundström, for Kindling Issue 3 in Magazine & Newspaper, while an extra Side Hustle Pencil was awarded to Hans Høite Augustenborg & Andreas Kofoed Sørensen for Canairi in Side Hustle – Start Up /Junior Professional.
D&AD announced 3 Black Pencil winners amongst Pencil winners across the Craft categories Illustration, Photography, Typography, and Writing for Design, Side Hustle, Design, Culture and Impact.
- The Lost Class, Leo Burnett Chicago, Branding, Tactical
To fight for common sense gun laws, Leo Burnett Chicago held a graduation ceremony for the 3,044 students who would have graduated this year if they hadn’t been killed by a gun.
- Hopeline19, adam&eveDDB, Creative Transformation, Engagement
On Emergency Services Day, adam&eveDDB launched Hopeline19 – a free phone service for the British nation to leave messages of support for frontline workers.
- Real Tone, Google, Product Design, Inclusive
Real Tone is a collection of technical improvements to the Pixel 6 camera and Google Photos that more accurately and beautifully highlight the nuances of all skin tones.
D&AD announced the Pencil winners across the Craft, Side Hustle, Design, Culture & Impact categories.
The total number of Pencils in each of these categories are:
Craft: 45 Pencil Winners
- Illustration: 13
- Photography: 5
- Typography: 10
- Writing for Design: 17
Design: 143 Pencil Winners
- Branding: 30
- Book Design: 9
- Creative Transformation: 4
- Digital Design: 15
- Graphic Design: 22
- Magazine & Newspaper Design: 13
- Packaging Design: 22
- Product Design: 14
- Spatial Design: 9
- Type Design: 5
Impact: 24Pencil Winners
- Impact: : 21
- Future Impact: : 3
Culture: 62Pencil Winners
- Entertainment: 40
- Gaming: 10
- Music Videos: 12
Side Hustle: 4 Pencil Winners
The 278 Pencil winning works and all shortlisted entries are showcased on the D&AD website. The winners were announced during the second of two digital ceremonies hosted on the D&AD website, which featured speeches from D&AD President Rebecca Wright in celebration of the winners.
The total number of Pencils awarded for the D&AD Awards 2022 by level are as follows:
Overall Total – 702 Pencils
- Black – 5 Pencils awarded
- Yellow – 78 Pencils awarded
- Graphite – 188 Pencils awarded
- Wood – 421 Pencils awarded
- Side Hustle – 4 Pencils
- Future Impact – 3 Pencils
- White – 2 Pencils
- Collaborative -1 Pencil
Companies of the Year
The top ranking design agency winners of the year are: Apple Design Team, PORTO ROCHA. Pentagram New York
The top ranking production company winners of the year are: Division, Riff Raff Films, Iconoclast Germany
The top ranking advertising agency winners of the year are: Leo Burnett Chicago, Droga5 New York, Ogilvy UK
The top ranking clients of the year are: Apple, Change the Ref, Unilever
The top ranking countries are: United States – 403 winning entries , United Kingdom – 271 winning entries, France – 114 winning entries, Germany – 87 winning entries, Brazil – 78 winning entries