Tag: creativity
Accenture Life Trends 2023 Report: Greater access to emerging tech to foster next era in creativity, community and data privacy
Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and tokenization — which is advancing the next generation of creativity, […]
Eurobest announced 2022 Jury members
Eurobest has revealed the names of the juries who will judge and recognize work in the 2022 awards. This year’s lineup consists of 102 leading industry experts from across Europe […]
HiRoad Auto Insurance launched a new brand campaign, signed by Fred & Farid Los Angeles
HiRoad, the behavior-based auto insurance company that rewards drivers for their good choices behind the wheel, is announcing the launch of its brand campaign, “shopping cart.” Created with the help […]
Pringles offers the 1st chance to get paid to work in a video game as an NPC
As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Epica Awards 2022 – open for early birds entries
The Epica Awards 2022 are officially open for entries, with an early bird entry fee from July 1 until August 31. Early bird entrants won’t have to pay the agency […]
No fruit should be Forbidden: Dole Sunshine company urges His Holiness to redeem the Apple
Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world’s greatest societal challenge according to the Global Nutrition Report. To help fight this issue and promote […]
Maximilian Schöngen appointed inaugural Global Creative Lead of Mediaplus Group
Maximilian Schöngen is to take on the new role of Global Creative Lead for the Mediaplus Group. In the new global position, Schöngen will report to Matthias Brüll, CEO of […]
Dentsu Gaming opens the doors of PlayChange, the first Benetton store in the Metaverse
United Colors of Benetton debuted in the Metaverse. Through the Roblox platform the fashion brand brings together both physical and virtual worlds via its new PlayChange store, an interactive brand […]
Ogilvy Paris appoints Benjamin Bregeault as Creative Director
Ogilvy Paris appointed Benjamin Bregeault as its new Creative Director, with the mission to continue to accelerate the agency’s transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry. […]