Interbrand announced the promotion of Gonzalo Brujó to Global Chief Executive Officer. Brujó succeeds Charles Trevail, who will take on the role of Executive Chairman.
Previously the Global President of Interbrand, an Omnicom Group company, Brujó steps into this leadership role with expansive experience and will be responsible for the overall direction, strategy and growth of the company around the world.
Brujó has been Global President since February 2021, leading day-to-day operations of Interbrand whilst maintaining leadership of the company’s growth agenda, which builds off his highly successful tenure as Global Chief Growth Officer. Prior to that, he spent more than fifteen years scaling the Interbrand business in Europe, Latin America and the Middle East.
Having partnered with a variety of leading global businesses to solve strategic brand, marketing and communication challenges, Brujó is passionate about helping companies in all sectors drive growth. He has advised many of the world’s best-known brands, including Axa, Huawei, Iberia, LATAM, Lenovo, Renault, Santander, Uber, and Volkswagen Group.
Additionally, Brujó is a visiting professor at several business schools, including IE Business School, the University of Navarra and formerly at the LVMH Academy. He is the author of several top-selling brand books, including The Secrets of Luxury, Managing Brands in Fashion, The New Generation of Value, and Lanmarq.
“It’s a great honour to step into this senior leadership role at Interbrand at such a pivotal moment,” said Brujó. “The role that brands play in our lives is fundamentally changing – as is the world we live in. Branding is no longer a moment in time, and the brands that stand still will quickly lose relevance. I am excited to partner with our world-class clients and employees to achieve game changing results in this rapidly shifting landscape.”
Charles Trevail added, “Gonzalo has demonstrated that he is an exceptional collaborator and effective leader over the past 19 years at Interbrand. He is a trusted partner to our clients around the world and has played a critical role in evolving our business, most notably through his successful global leadership that drove growth during the pandemic.”
As Executive Chairman of Interbrand, Trevail will remain highly engaged in leading and developing key client relationships across Interbrand as well as running specific initiatives, including Interbrand’s collaboration with the United Nations Development Program to re-brand climate change.
Interbrand partners with more than 650 of the world’s best-known brands to deliver what the company calls “Iconic Moves”, defined as bold steps brands take to leap ahead of customer expectation and drive competitive advantage. Headquartered in New York, Interbrand Group also has offices in Boston, Cologne, London, Madrid, Milan, Mumbai, São Paulo, Seoul, Shanghai, Sydney and Tokyo.
Interbrand has been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today. Interbrand is a part of Omnicom’s Brand Consulting Group, which sits within the Communications Consulting Network.