Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities 

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Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion’s audiences at scale, via impactful rich media formats, as well as native, video and display advertising across Azerion’s premium games and leading publishers. 

Marketers value brand safety, transparency, privacy and performance as key factors when building their media buying strategy. For the past decade, Azerion’s proprietary SSP has been committed to providing a more direct and efficient path to a premium advertising environment, optimising the supply chain while delivering meaningful results.

This new partnership will make it easier for Hawk’s customers to access a brand-safe and highly diversified inventory, including a portfolio of AAA titles and 17,500 games that allow marketers to connect 425 million monthly active users through immersive advertising experiences.

Through this transparent integration, Hawk’s clients will leverage the Azerion SSP’s cutting-edge advertising solutions that enable the buying of high-impact ad formats (rich media), native advertising, video, display, and in-game ads across all digital media channels (i.e. mobile, tablet, desktop, and connected TV). 

The collaboration covers major markets including the UK, France and Germany.

Mehdi Aroussi, director, publisher and customer success at Hawk.

“We are delighted with the partnership with Azerion’s proprietary SSP for the diversity and exclusivity of the inventories it offers, (rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV) which fits perfectly into our omni-channel value proposition. It is also a global partnership that allows us to meet the challenges of our clients in several countries,”

Sandra Yassaka, vice president of corporate partnerships at Azerion.

“We are thrilled to provide Hawk with a strong access point that seamlessly reaches and engages audiences across all channels, including exciting and inspiring opportunities such as in-game advertising, connected TV and rich media ad formats,”

Headquartered in Paris and with offices across Europe and in the US, Hawk Platform is a proprietary platform that enables advertisers to execute multi-channel strategies across mobile, digital audio, digital out-of-home (DOOH), connected TV (CTV), in-game advertising and the metaverse.

Launched in 2013, and originally built for mobile, Hawk now enables bespoke, omni-channel end-to-end strategies for each advertiser and campaign using four key components – Data, Location, Channel, and Creative – ensuring that the most relevant users are reached in the most appropriate locations with the most engaging formats regardless of the media they are consuming.  Using these core components allows Hawk to create strategies that transcend formerly siloed media environments and drive greater efficiencies in the process. Hawk can also attribute the effectiveness of these strategies; its In-Store Impact product tracks footfall uplift to stores while its in-built brand survey tool shows the impact of advertising campaigns.