Curious London reveals new ‘Originality needs Protecting’ Brand Identity for Beck Greener

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Beck Greener, attorneys specialising in patents, trademarks and design, has worked with branding and communications agency Curious, to design and develop a fresh new website and user experience using intricate designs illustrated by renowned artist Brett Ryder, previously featured in Time Magazine, The Guardian and The Times.

Curious looked to develop a platform that not only showcased the depth and range of expertise and services Beck Greener offered, but also had the flexibility to scale and grow alongside the business, without comprising a user friendly, audience-centric design.

Using an In-depth user experience discovery process as well as a deep exploration into customer interactions with the brand, Curious was able to determine an on-the-pulse understanding of Beck Greener’s needs, requirements and audience. This led to the creation of a myriad of flexible modules and creative assets, designed to give Beck Greener the ability to be smart about content creation while having a modernized brand.

Tom Windsor, Digital Creative Director, Curious said: “After years of working with the Beck Greener team, it’s been incredible to reimagine their user experience and web platform. Through the updated interface, it’s allowed us to reinvigorate the incredible Brett Ryder illustrations and push the brand even further.”

Alison Swaden, Marketing Manager at Beck Greener, said: “We’ve had the pleasure of working with Curious on our website and communications for many years. The creative input that the team brings to the table are second to none, not to mention the excellent understanding of our business and brand. Curious has proved to be a key player in our effort to make us stand out from our competitors.”

Curious is a creative branding and communications agency – a company of creative thinkers, strategists, designers, digital innovators, problem solvers, passionate about building meaningful connections between brands and consumers. Its sense of curiosity brings brands to life, gets them talking, and makes sure they’re heard above all that noise. Curious can launch, re-launch or reposition a brand. (Or simply give it a little dusting off.) And continue the journey throughout the whole communications mix. It’s been curious about everything from premium beers and ovens to communications, technology and law for 20 years.

Beck Greener is a specialist European firm of patent, trade mark and design attorneys based in London, UK and Alicante, Spain. It prides itself on being the home for intellectual property (IP) across the UK, Europe and beyond. Beck Greener is one of the oldest IP firms in the world, helping to protect inventions, trade marks, designs, copyright and other intellectual property for over 150 years.