New speakers announced at IAA’s conference Creativity4Better

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November 3rd 2022 is shaping up to be a day to remember! We’re excited for the start of our long-awaited in-person IAA Global Conference, with top speakers joining us from all corners of the world and different business areas. For this edition, we’ve set the course to going “Back to the Human Touch in Communication”.

The first surprise this time is LAURA JORDAN BAMBACH, President & CCO UK at Grey, globally recognized as an innovator and creative industry leader, ex President of D&AD. Drawing on her passion for story-telling, she has brought to us instantly recognizable campaigns such as “Meet Frank” for #PringlesGaming 2021 and the noisy activism from Stonewall’s “Come out for LGBT” campaign. She is also a well-known militant for diversity and as the co-founder for “SheSays”, a world-famous volunteer network aiming to encourage more women into the creative industries.

DR. SETH DOBRINGlobal Expert AI & President of the Responsible AI Institute, brings to the “Creativity4Better” stage a unique mix of business experience and high level of technological expertise. A life-long learner in his field and beyond, Dr. Seth Dobrin’s professional activities are always conducted with a methodical precision that changed the game for many Fortune 500 companies. Until recently, he has served IBM for 6 years as their first Global AI Officer, building on his human-centric view of AI. He has also been nominated as AI Innovator of the Year in 2021 at the AI Summit, securing his reputation as a trailblazing business leader in the AI solutions sector.

Also joining is BART VEENMAN, CCO at, a next-generation blockchain platform built around the use of AI to create at scale. With marketing experience across 47 countries worldwide, combined with years under his belt working with digital projects, he will share with us his insights and know-how and the Metaverse, NFTs, and all things Web 3.0!